When Sophie and Axel Steenberg walked away from corporate life to start an organic spice business, they bet on their values, their patience, and their family. Steenbergs is a business grown from a tiny North Yorkshire unit with just two kilos of each spice; now it’s a tried, tested and trusted brand, known for doing the right thing at all costs…Sophie and Axel join us to explore the reality of doing business ‘the nicer way’, and how your business’ ethos is a stark reflection of the family who runs it.🔑 Key ThemesBuilding a Values-Led, Organic BusinessPatience and Risk in a Niche MarketPreserving Your Ethics Amid Wider PressuresEnvironmental Responsibility🔗 Connect with usSteenbergs Website: https://www.steenbergs.co.uk/Steenbergs LI: https://www.linkedin.com/company/steenbergs/Steenbergs IG: https://www.instagram.com/steenbergsltd/Axel Steenberg LI: https://www.linkedin.com/in/axel-steenberg-3209b37/Sophie Steenberg LI: https://www.linkedin.com/in/sophie-steenberg-a475828/Liz Willingham: https://www.instagram.com/lizzielean/https://www.linkedin.com/in/liz-willingham-09273a3/Leila Willingham: https://www.instagram.com/leilawillingham/https://www.linkedin.com/in/leila-willingham-821530a1/Liz Lean PR: https://www.lizleanpr.co.uk/https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/