Many sellers make the mistake of focusing on features and benefits in sales conversations but it's now falling on deaf ears. This week's guest, Shai Haddad - VP of Growth at Amilia, shared his secret for uncovering "How" they've attempted to solve their challenges and "Why" they feel they haven't been solved yet. Just a hint: it starts with the phrase, "Take me to Hawaii." <br/><br/>Get full access to #NoVendors by Jeff Swan at <a href="https://jeffswan18.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">jeffswan18.substack.com/subscribe</a>
