Do you want to learn how to avoid innovation failure? Today I'm talking with Tony Ulwick, who has spent his career clarifying the complex world of innovation. Tony believes that innovation isn't just about creating new ideas – the heart of innovation is uncovering and addressing unmet customer needs. Tony shares that true innovation isn't just about fresh ideas. If you want a winning product, Tony explains that you must start by uncovering what people actually want, not just what you think is cool. That shift changes everything. During our conversation, Tony shares insights about creating a culture of alignment around customer needs. He discusses how to avoid "innovation failure" by looking at problems experienced by other technology companies. I think you will enjoy this episode and get some new ideas for leveraging innovation in your business. Today on the Tech Leader Talk podcast: - Common reasons companies fail at innovation - Creating a culture of alignment around customer needs - Tony's Outcome-Driven Innovation process - Revisiting unmet needs regularly - Integrating AI into the innovation process Resource: Tony's Innovation Newsletter: https://strategyn.com/newsletter/ Connect with Tony Ulwick: Website: https://strategyn.com/ LinkedIn: https://www.linkedin.com/in/tonyulwick/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.