Have you ever thought about how to protect your company name, logo, or slogan – and when you should do that? On this episode, my guest is J.J. Lee, and he will answer those questions. J.J. Lee is an experienced Trademark Attorney and the Founder of Trademark Lawyer Law Firm in Ann Arbor, Michigan. J.J. and his team have successfully registered over 7000 trademarks for their clients. During our conversation, J.J. shares insights regarding his experience helping companies protect their brands using trademarks. He discusses when to consider filing a trademark application and how to avoid costly mistakes that can impact your business and brand. J.J. shares practical advice for startups as well as established companies. He explains why it's important for technology companies to secure their trademarks early in the growth of the business. I encourage you to listen to this episode so you get a better understanding of how to protect your company's valuable brand. Today on the Tech Leader Talk podcast: - Why you should protect your core brand first - The right time to file a trademark application - Avoiding trademark scams - Preliminary searches for trademark availability - Common trademark mistakes Resource: TM Telegram Newsletter: https://tmtelegram.kit.com/ Connect with J.J. Lee: Website: https://www.trademarklawyerfirm.com/ LinkedIn: https://www.linkedin.com/in/jjleelaw/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.