Google Ads Fundamentals Podcast

Google Ads is NOT a ‘set and forget’ medium. 

The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.

Your prospects & future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products.

Google will give you the data - you have to use it.

In this episode I’ll give you a simple 3-part framework you can use to start your optimisation (there’s a more robust version available in AgencySavvy if you’re keen).

To get your ads to show, you need to ‘bid’ on each keyword in your account.

Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.

In this episode we’ll decode the jargon, figure out what the right amount is for you & start to explore what “The Machine” is capable of.

Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.

So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using the info from your bit.ly/GAFpodcast worksheet, we’ll start to build your first campaign.

You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or not.

This is what sets the pros apart from the amatuer marketers. 

There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In this episode we’ll boil those 14 down to just 1 to use when starting out.

We’ll discuss the components of a good ad & you’ll start to fill out your worksheet (just head to bit.ly/GAFpodcast now to grab yours).