What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.In this episode:How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice modelWhy local visibility, in-person events, and relationship-building still work incredibly well for clinic marketingHow to identify your ideal patients and meet them where they already spend timeFind It Quickly03:24 - Meet Michelle08:42 - Beyond the treatment room10:17 - Hybrid clinic origin story11:16 - Digital products and courses14:09 - What to teach and sell16:52 - Pricing and value23:32 - Events that sell out26:34 - Turning foot traffic into leads27:28 - Clinic Event Curiosity29:32 - Discount Cards Strategy31:45 - Guerrilla Marketing Stories33:15 - New Location Visibility35:41 - Find Your Patient Circles38:50 - Stepping Back Clinically41:48 - Marketing Origin Story45:15 - Promoting Associates48:44 - Redefining SuccessMentioned in this episode:61: Community Acupuncture School with Michelle Hamilton84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle HamiltonSnack Size Marketing Club: michellegrasek.com/snacksizeConnect with Dr. Michelle HamiltonWebsite: drmichellehamilton.comInstagram: instagram.com/dr_michellehamilton💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.