In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development &amp; Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.

<description>&lt;p&gt;In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. &lt;/p&gt;&lt;p&gt;Hosted by our Senior Director, Industry Development &amp;amp; Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. &lt;/p&gt;&lt;p&gt;The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today.  Hosted by our Senior Director, Industry Development &amp; Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem.  The conversation also tackles the key barriers to...

AI in Retail & Commerce Media: From Hype to Hands‑On

In this episode, IAB Europe’s Marketing &amp; Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape. Drawing on insights from the latest Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consumers and brands alike. The episode also unpacks why trust is no longer a “soft” metric, highlighting new evidence linking trusted media environments with stronger business performance, profitability, and long-term brand growth. Read the Living Room Study here: <a href='https://rtl-adalliance.com/living-room-study-2026'>https://rtl-adalliance.com/living-room-study-2026</a>

<description>&lt;p&gt; In this episode, IAB Europe’s Marketing &amp;amp; Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape.&lt;br/&gt;&lt;br/&gt;Drawing on insights from the lates&lt;em&gt;t Living Room Study 2026,&lt;/em&gt; the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consumers and brands alike. The episode also unpacks why trust is no longer a “soft” metric, highlighting new evidence linking trusted media environments with stronger business performance, profitability, and long-term brand growth.&lt;br/&gt;&lt;br/&gt;Read the Living Room Study here: &lt;a href='https://rtl-adalliance.com/living-room-study-2026'&gt;https://rtl-adalliance.com/living-room-study-2026&lt;/a&gt; &lt;/p&gt;</description>

 In this episode, IAB Europe’s Marketing &amp; Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape.  Drawing on insights from the latest Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consum...

Trust as a Competitive Advantage

Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data &amp; Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces. We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic.

<description>&lt;p&gt; Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data &amp;amp; Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.&lt;br/&gt;&lt;br/&gt;We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic. &lt;/p&gt;</description>

 Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data &amp; Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.  We discuss what marketplaces mean in today’s programmatic landscap...

Digital Dawn - Curation Fact or Fictio

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there.They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.

<description>&lt;p&gt;In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there.&lt;/p&gt;&lt;p&gt;They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there. They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.&nbsp...

Onsite + Offsite, One Brain

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group &amp; Vice-Chair of our Retail &amp; Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media.We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activations that are capturing shopper attention, and the barriers that still need to be overcome to scale the ecosystem.

<description>&lt;p&gt;In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group &amp;amp; Vice-Chair of our Retail &amp;amp; Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media.&lt;/p&gt;&lt;p&gt;We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activations that are capturing shopper attention, and the barriers that still need to be overcome to scale the ecosystem.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group &amp; Vice-Chair of our Retail &amp; Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media. We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activatio...

Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue

From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. &nbsp; Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot. &nbsp;

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