IAB Europe : Digital Dawn podcast

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe’s measurement stand...

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether...

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall. Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to create new opportunities. It’s a must-listen for anyone interested in the intersection of Tech, AI, and gender empowerm...