Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First strategic initiative to use digital channels to enhance the overall customer experience and profitable revenue growth at the bank.   Key points covered include:   Background and current role  Growth at Associated Bank The key growth drivers digital channels enable at the bank  How advanced data analytics informs strategy and the impact AI will have  Prioritizing engagement, retention, and originations with digital channel capabilities How the digital experience supports sales both in the digital channel and in other channels  The changing role of the contact center to support the overall experience The importance of developing curiosity as a key leadership trait