<p>How do you turn hands-on experience in logistics into a thriving business that keeps America’s grocery aisles stocked?</p><p><br></p><p>In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce.</p><p><br></p><p>This episode is perfect for entrepreneurs in logistics, food supply, and agri-business—or anyone curious about the behind-the-scenes operations that keep fresh produce moving from farm to table.</p><p><br></p><p>Key takeaways from this episode include:</p><ul><li><p>The critical role of cold chain logistics in the food supply industry</p></li><li><p>Lessons learned from leading a family-owned logistics business</p></li><li><p>Strategies for providing exceptional customer service and building long-term relationships</p></li><li><p>The importance of specialization in creating a competitive advantage</p></li><li><p>Insights into scaling operations while maintaining quality and reliability</p></li></ul><p><br></p><p>Colby’s story demonstrates that success in agri-business isn’t just about moving products—it’s about mastering operations, prioritizing customers, and staying fresh in a competitive industry.</p><p><br></p><p>Support the show <a href="https://www.patreon.com/c/theshadesofe" target="_blank" rel="ugc noopener noreferrer">Patreon</a> or <a href="https://www.patreon.com/c/theshadesofe" target="_blank" rel="ugc noopener noreferrer">Donate Today</a></p><p>Subscribe at <a href="https://www.theshadesofe.com/" target="_blank" rel="ugc noopener noreferrer">theshadesofe.com</a></p>