In this episode, Jon and Adam explore where golf technology is heading after some eye-opening demos at the PGA Show, including AI-powered swing analysis and voice-interactive simulator coaching. They wrestle with the big question: will these tools actually make golfers better, or are we overestimating what AI can realistically diagnose and communicate? The conversation then shifts into a practical experiment using AI to simulate optimal target strategy, revealing just how many strokes golfers can save by aiming smarter. A wide-ranging discussion on tech, decision-making, and the limits (and promise) of data in improving your game. Thank you to our show sponsors, The Indoor Golf Shop and Ethos As we enter the winter season, many golfers will be looking to upgrade their indoor practice. I've been trusting The Indoor Golf Shop for years and recommending them to anyone who wants to improve their home setup. They offer all the top launch monitor brands, including SkyTrak, Uneekor, and Foresight, and regularly run sales. They also have everything you need for your indoor practice - hitting mats, golf nets, impact screens, and custom enclosures. If you're looking for a custom residential build to have the simulator of your dreams, their team can make that happen. They built mine! And their designers can also handle any kind of commercial facility where you're building from scratch or want to make an upgrade. To learn more, check out ⁠⁠⁠⁠⁠https://shopindoorgolf.com/⁠ Ethos is an online platform that makes getting life insurance fast and easy There is no complicated process and it’s 100% online No medical exam required. You just answer a few health questions Get a quote in as little as 10 minutes You can get same-day coverage without ever leaving your house Get your free quote today at ⁠⁠⁠⁠⁠⁠https://www.ethos.com/sweetspot⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices