<p>In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV. &nbsp;</p> <p>During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting. &nbsp;</p> <p>Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. &nbsp;&nbsp;If you want to learn more about CTV and how you can leverage it in your marketing strategy, visit www.keymediasolutions.com.</p> <p>Watch the interview: &nbsp;https://youtu.be/7Sgwd4rrWQU</p> <p>Read our latest articles: https://bit.ly/3kC5npQ &nbsp;</p> <p>Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL</p>