<p>Today, creators are no longer simply talents detected &amp; developed by an industry. <strong>They are entrepreneurs building &amp; scaling businesses.</strong></p> <p>As a result, the skills and mindset required to work with them are changing completely. <strong>Creators need long-term partners optimizing for long-term equity</strong>, not short-term cash-flows.</p> <p><strong>How does this shift impact the role of the manager?</strong></p> <p>That’s what we’re going to explore <strong>with</strong><a href="https://twitter.com/zackhonarvar?lang=en"><strong> </strong><u><strong>Zack</strong></u></a><strong> &amp;</strong><a href="https://twitter.com/bykateward"><strong> </strong><u><strong>Kate</strong></u></a><strong> from</strong><a href="https://onedayent.com/"><strong> </strong><u><strong>One Day Ent</strong></u></a><strong>,</strong> the management team behind<a href="https://www.youtube.com/c/yestheory"> <u>Yes Theory</u></a>,<a href="https://www.youtube.com/c/airrack"> <u>Airrack</u></a> &amp;<a href="https://www.tiktok.com/@cheekyboyos"> <u>The Cheeky Boyos</u></a>. They're one of the most entrepreneurial management companies in the space focused on building ownership for their creators.</p> <p>We’ll explore how they’re e.g. enabling Airrack to launch<a href="https://www.creatornow.club/"> <u>CreatorNow</u></a>, a 6-weeks cohort-based class to help creators grow their YouTube Channels, <strong>as a venture that has the potential to scale beyond just Airrack’s audience</strong> &amp; brand.</p>