<p>This week, we're stoked to talk with <a href="https://www.linkedin.com/in/marshall-sandman-9ab40526">Marshall Sandman</a>, Managing Partner of <a href="https://www.animalcapital.co/">Animal Capital</a> on Creator Economy Club.</p> <p>Animal Capital is a VC fund with a difference. It's a pioneering company aimed straight at GenZ.</p> <p>Even Animal Capital's GPs and OPs are all under 30.</p> <p>Marshall (age 29) brings venture experience, vetting the businesses, networking, and making investments. GP <a href="https://twitter.com/Michaelgr1011">Michael Gruen</a> (23) has already been an entrepreneur for 10+ years. And OPs Josh Richards (19), Griffin Johnson (22) and Noah Beck (20) are the Gen Z Creators using their pulling power to bring millions of fans into the game.</p> <p><em>"It only makes sense after having seen an explosion in the number of creators and startup capitals. Well, the next step was obvious creators raising a VC fund." Hugo Amsellem</em></p> <p>Animal Capital's Limited Partners bring an impressive array of founder experience and star power to the table too. We're talking Mark Randolph (founder of Netflix), Rich Miner (co-founder of Android), Christina Aguilera and Matt Rutler, to name a few.</p> <p>In this episode, you'll learn:</p> <ul> <li>Animal Capital brings more than finance to the table when it invests in a business; they also have LPs on board bringing their expertise and experience into the business.</li> </ul> <p><em>"Rich Miner's helpful in the music space… Every single one of my investors provides a unique value to my founders."</em></p> <ul> <li>What Marshall looks for in a business and why they're funding pre-seed and seed rather than writing million-dollar checks.</li> </ul> <p><em>"Parallel Learning's a perfect business for us because it's personally meaningful. And we can help affect the outcome there in a bunch of different ways. They're doing something great for people and they're making money."</em></p> <ul> <li>The Animal Capital "three-bucket" framework — License, Endorse and Own — and why they like to develop ecosystems.</li> </ul> <p><em>"When all those buckets align we're able to drive big results for the business and our investors."</em></p> <ul> <li>The patterns showing founders who are likely to succeed.</li> </ul> <p><em>"Willing to pivot and know that the business as it exists that pre-seed and seed may not be the business that scales."</em></p> <ul> <li>How Creators can diversify and scale their incomes, create content that keeps their core audience on board, and grow an audience to fit their new interests.</li> </ul> <p><em>"But then they can join in new ventures like Josh starting the BFF podcast with Dave Portnoy. That widens the audience."</em></p> <p>Clubhouse audience members join the conversation with questions and comments on Creators and products, the danger of burnout, and trends in the Creator Economy.</p> <p>Where does Marshall see Animal Capital fitting into the Creator Economy?</p> <p>How can Creators leverage their popularity for good and create a multi-million dollar business at the same time?</p> <p>It's all there and more in this week's show.</p> <h2><em><strong>Links</strong></em></h2> <p><a href="https://www.instagram.com/marshallsandman/?hl=en"><u>Marshall Sandman Instagram</u></a></p> <p><a href="https://www.animalcapital.co/"><u>Animal Capital</u></a></p> <p><a href="https://www.armthecreators.com/"><u>Arm the Creators</u></a></p> <p><a href="https://www.armthecreators.com/how-to-invest-in-creators/"><u>How to Invest in Creators </u></a>by Hugo Amsellem</p>