<p>Creators are working to build engaged audiences from scratch. So why are they still promoting other brands' products and not their own? For a few reasons:</p> <ol> <li><strong>Insights</strong>: They don't necessarily know what products will work with their audience</li> <li><strong>Products</strong>: Translating insights into product lines requires real expertise</li> <li><strong>Logistics</strong>: Delivery Ops &amp; support isn't rocket science but cannot fit into a creator's schedule</li> </ol> <p>So what do they do instead?</p> <ol> <li>They rent their audience to brands (low financial upside and brand downside)</li> <li>They hire an agency to deal with everything (only accessible for large creators)</li> <li>They internalize this function (management, defocus, etc.)</li> </ol> <p>That's where <a href="https://www.pietrastudio.com/">Pietra</a> comes in: They help creators launch physical product lines by taking care of everything from them, from product design and tech to operations and delivery. A game-changer.</p> <p>Pietra’s ambition is to enable any creator to capitalize directly on the leverage they've built themselves instead of advertising for others. And they’ve recently raised <a href="https://techcrunch.com/2021/06/30/pietra-raises-15m-from-founders-fund-to-help-creators-launch-their-own-product-lines/">a Series A led by Funders Fund’s Keith Rabois</a>.</p> <p>So super glad to have hosted Pietra’s CEO <a href="https://www.linkedin.com/in/ronaktrivedi/">Ronak Trivedi</a> to dig deep into this complex topic!</p>