That Photography Girl

What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery.In this episode, I sit down with photographer Maegan Grendall to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clients.We dive into the systems, communication, and intentional touch points that make clients feel cared for every step of the way, while also creating a workflow that's sustainable for photographers.Whether you're just starting out or refining your client experience, you'll walk away with practical ideas you can implement right away.In This Episode:Why your client experience starts long before the session.The workflow steps that help clients feel confident and cared for.Simple ways to stand out in a competitive photography market.How clear communication creates happier clients and fewer headaches.The small details that lead to more referrals and repeat bookings.Creating systems that save time without sacrificing a personal touch.Why she feels contracts are one of the most important parts of the workflow (Here are the ones I use CODE: RACHELTR10 for 10% off) If you're ready to elevate your client experience and build a photography business that feels both professional and personal, this episode is for you.About the guest:Maegan Grendell is a portrait and wedding photographer based in northern Utah, serving clients wherever their stories take her. After studying art and design at Utah Valley University, she followed her passion for photography full time, turning a lifelong love of creativity into a career.With a camera in her hands since the age of three, Maegan is passionate about creating an experience that goes far beyond beautiful photos. She believes photography is about helping people feel confident, seen, and genuinely cared for from the first inquiry to the final gallery. Her thoughtful client workflow and intentional approach have helped her build a business rooted in connection, storytelling, and unforgettable experiences.When she's not behind the camera, you'll find her traveling, spending time with family and friends, listening to music, working out, searching for the perfect drink, or attempting to learn guitar.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Why Photographers are making it harder for clients to book their packages and how to fix it 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/follow me on instagram: https://instagram.com/racheltraxler

What if the thing that makes your brand unforgettable isn't your logo, website, or color palette?In this episode, I'm sitting down with Chicago photographer Lauren Ashley to talk about what really creates a recognizable brand in today's photography industry. We dive into why connection will always outperform perfection and how sharing your story can become one of your biggest differentiators.Lauren has built a thriving photography business by embracing authenticity, leaning into vulnerability, and creating a brand experience that people genuinely connect with. This conversation is a powerful reminder that clients aren't just hiring a photographer. They're investing in the person behind the business.If you've been wondering how to stand out in a saturated market without constantly redesigning your website or changing your branding, this episode is for you.In This Episode We Discuss:Why branding goes far beyond logos, fonts, and color palettesThe role vulnerability plays in building trust with potential clientsHow personal experiences can shape a stronger, more memorable brandThe difference between attracting followers and creating genuine connectionWhy people remember stories more than aestheticsHow to identify what truly makes your business uniqueBuilding a brand that feels aligned with who you are, not who you think you should beWays photographers can stand out without competing on priceCreating deeper client relationships that naturally lead to referralsWhy authenticity is becoming one of the most valuable marketing tools availableAbout Lauren AshleyLauren Ashley is a Chicago-based luxury wedding and portrait photographer known for blending emotional storytelling with a highly personalized client experience. Through her own life experiences and commitment to authenticity, she's built a brand that helps clients feel seen, understood, and fully present in some of life's most meaningful moments.Connect with LaurenWebsite: lauren-ashley.comInstagram: https://www.instagram.com/laurenashleystudios/ Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy?In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a business that stands out in a crowded market.John shares why so many photographers struggle to gain traction, not because they're lacking talent, but because they're missing one of the key pieces needed for long-term business growth. Through his Exposure Triangle system, he teaches photographers how to strengthen the three areas that influence visibility, reputation, and opportunities.If you've ever felt like you're doing all the things but still not attracting the clients you want, this conversation will challenge the way you think about growth and help you focus on what actually moves the needle.In This Episode, We Cover:The inspiration behind John's Exposure Triangle frameworkWhy great work alone isn't enough to build a thriving businessHow to create stronger brand recognition in your marketThe connection between visibility and attracting better leadsWhy networking is still one of the most powerful business growth toolsCommon mistakes photographers make when trying to stand outBuilding a brand people remember and referHow to create more opportunities without constantly marketing yourselfThe role community plays in long-term successAbout John BunnJohn Bunn is a photographer, filmmaker, educator, and founder of the Exposure Triangle Mastermind. Through his coaching and education programs, he helps photographers build recognizable brands, attract higher-quality leads, and create sustainable businesses through intentional growth strategies, community, and connection.Connect with JohnWebsite: john-bunn.comExposure Triangle Mastermind: john-bunn.com/exposure-triangleShifting Focus Experience: john-bunn.com/the-shifting-focus-experienceCODE: TPG100 gets you $100 offInstagram: @johnbunn_ / @johnbunnfilmsConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Reviews from attending my photography retreat and being in my photography coaching program!In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program.One of the things I love most about these conversations is that they're honest. Just photographers who decided to take the risk on themselves and it PAY OFF!! Throughout this episode, you'll hear how these photographers found clarity in their marketing, improved their client experience, gained confidence in their pricing, and started treating their photography business like a real businessIf you're a photographer looking for photography business tips, wondering how to get more photography clients, or trying to grow a profitable photography business, this episode will give you encouragement and practical insight from photographers who are doing exactly that.Passion to Profit is my coaching program designed to help photographers build profitable, sustainable businesses through marketing, systems, client experience, pricing, and strategy.🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡⁠RachelTraxler.com/applyInterviewed Students:Hannah Ellis https://www.instagram.com/hannahellis.photography/Danielle https://www.instagram.com/raeofsunphotos/ Codee Kamrowski https://www.instagram.com/codeerosephotography/Maddie https://www.instagram.com/spiritedsagephotography/Sarah Farazani https://www.instagram.com/ferrazzaniphotography/ Olivia D'Amato https://www.instagram.com/statelyphotos/ Kaitlin Rose https://www.instagram.com/kaitlinr.photography/🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡RachelTraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop