<p>This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.</p><p>I’m joined by <a href="https://elenasblair.com" target="_blank" rel="noopener noreferer">Elena S Blair</a>, and we go deep into what’s <em>actually working right now</em> in your business from marketing strategies to mindset shifts to the reality of evolving seasons.</p><p>Because yes… inquiries might feel slower for some of you.<br>But this conversation is about so much more than that.</p><p>It’s about understanding how your <em>entire</em> marketing ecosystem works together.</p><p>And more importantly… how it needs to evolve.</p><p>We talk about the truth that’s been true for decades:<br>When things feel slow, it doesn’t mean your business is broken.<br>It means things are shifting.</p><p>And the photographers who are willing to adjust? They’re the ones who keep growing.</p><p><strong>In this episode, we talk about:</strong></p><ul><li>Why “low inquiries” is often a signal to refine, not panic</li><li>The difference between leads, conversions, and actual bookings</li><li>What’s working right now in marketing (and what’s not hitting like it used to)</li><li>How funnels are playing a bigger role in converting clients</li><li>Where ManyChat fits into your strategy (and how to use it intentionally)</li><li>Looking at your full customer journey from first touchpoint to booked client</li><li>Why relying on old strategies can quietly stall your growth</li><li>The importance of adapting your messaging and offers to today’s buyer</li><li>The real conversation around injuries, capacity, and navigating seasons when life impacts business</li><p><br></p></ul><p>This episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business <em>long-term</em>.</p><p><br></p><p>Because success isn’t about chasing one tactic…<br>It’s about understanding how everything works together and being willing to evolve as it changes.</p><p><br></p><p><strong>If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.</strong></p><p><br></p><p><a href="https://www.instagram.com/elenasblair_photography/" target="_blank" rel="noopener noreferer"><strong>Follow Elena S Blair on Instagram</strong></a></p><p><br></p><p><strong>Free Resources from me I Mentioned: </strong>https://racheltraxler.com/shop </p><p><br></p><p><strong>💛 Sponsor Love: Passion to Profit Coaching Program</strong></p><p>This episode is brought to you by my coaching program! https://racheltraxler.com/apply </p><p><br></p><p><strong>💛 Sponsor Love: Aftershoot</strong></p><p>Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly. </p><p>Try a month free https://aftershoot.com/friends/?ref=racheltraxler </p><p><br></p><p><strong>Connect with Rachel:</strong></p><p><strong>🎧 Listen to more episodes of That Photography Girl </strong>https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027</p><p><strong>📷 Instagram </strong>@racheltraxler </p><p><strong>Email List Sign Up</strong> https://racheltraxler.com/email-list-sign-up</p><p><strong>Join the That Photography Girl FB Community </strong>https://www.facebook.com/groups/racheltraxlereducation</p><p><strong>🧡 Apply for Business Coaching</strong> https://racheltraxler.com/apply </p><p><strong>🌞 Resources</strong> https://racheltraxler.com/shop</p>