<p>In this conversation, I break down my 6 key factors when evaluating which book events I sign up for every year.<strong>Bonus:</strong> I also dig into how to do book events when managing limited energy levels (and a budget).<strong>This episode includes:</strong>-Why high foot traffic does not guarantee sales-Evaluating the theme and guests of the event for potential connections-What to consider when looking at event costs-Recovery time for long book events</p><p>Plus, why new authors might want to hold off on big ticket events. </p><p>Whether you’re a newbie or a veteran, this episode has some fresh ideas for you.</p><p><em>Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video.</em><strong>Just FYI -</strong> I’m offering <a target="_blank" href="https://authorculture.substack.com/subscribe?coupon=0ffd29bc">a special price deal for paid subscribers </a>through the end of February. Paid subscribers get <strong>1-2 additional episodes per month focused on current events or Q&A</strong>, plus the ability to request episodes and submit questions for Q&A.<a target="_blank" href="https://authorculture.substack.com/subscribe?coupon=0ffd29bc"><strong>Click here to get 15% off a paid subscription - </strong></a><a target="_blank" href="https://authorculture.substack.com/subscribe?coupon=0ffd29bc"><strong><em>forever!</em></strong></a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://authorculture.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">authorculture.substack.com/subscribe</a>