Dr. Mara Einstein is an internationally recognized expert on deceptive marketing tactics who I had the pleasure of meeting at the MLM Conference. After working for a decade in corporate marketing for some of the biggest names in the business (MTV, NBC, Miller Beer), she left for academia, motivated by a desire to pull back the curtain on consumerism’s dark side with the goal to persuade companies to do better and give people tools to increase their power in the marketplace.

She is the author of eight books, including the forthcoming Hoodwinked: How Marketers Use the Same Tactics as Cults (Prometheus Books, 2025).

Show Notes

Connect with Mara! : Instagram | TikTok | Website

Watch Buy Now! on Netflix

Pre-Order Hoodwinked

(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Persuasion Knowledge

Black Ops Advertising

Tupperware and Mrs. Maisel

Out of MLM

The BITE Model

LAMLM Book Club

MLM Dupes

How can you help?

MLM Change

Report Fraud

Truth in Advertising

Report to your state Attorney General's office!

Not in the U.S.? No Problem!

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Life After MLM is produced by Roberta Blevins. Audio editing is done by the lovely Kayla Craven, video editing by the indescribable RK Gold, and Michelle Carpenter is our Triple Emerald Princess of Robots. Life After MLM is owned by Roberta Blevins 2024.

Music : Abstract World by Alexi Action

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