"It's a relationship business"Ted Farid, Chairman at Jet HQ spoke to us this week about his 50+ year career in the business aviation industry. Ted touches upon the dramatic technological and global changes that the industry has undergone over his career, from the early days of Blackberries to today's ubiquitous connectivity. Evolution of aircraft design, shifting from engineer-focused to more customer-centric as business jets became viewed as "office in the air".Finally, Ted reflects on his favourite aircraft models and the most challenging periods, such as the 2008 downturn and COVID-19.