<p>In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.</p><br><p>Connect with Nick: https://www.linkedin.com/in/nickbennett1/</p><p>Check out the <a href="https://www.amazon.com/B2B-Influencer-Marketing-Authentic-Effective-ebook/dp/B0DFYW6329/ref=sr_1_1?crid=302J1IMH90CY6&amp;dib=eyJ2IjoiMSJ9.2VHCRxTwq9tSeggMjCg7nRl6da1wNu3MCytpm8ld7sS9TnyX5YGlLMZ7_1HwndlhXSpnSZBPdtL4eUWoCh6jrmI_qN4ya_K1IeixUcz6HNnhZfrutZj1PA27ASyVvHwoBUyj2Idv-CPI_CybbVLtED7PVviUDzxDM6PknluU-2mDEgHfmLNb9E2tb8_-SubXO4Fg3OPf1KpxvtIa1jLh-8inNJpwHCTwGjVac7kvq1o.sD2Z33srWdUYS1vmpvG6CLrkk8-piLpB4zp7sFvCLCg&amp;dib_tag=se&amp;keywords=b2b+influencer+marketing&amp;qid=1735919965&amp;sprefix=b2b+influencer+marketing%2Caps%2C111&amp;sr=8-1" rel="noopener noreferrer" target="_blank">book</a>!</p><br><p>00:00 Welcome to the Show</p><p>00:14 Introduction to Influencer Marketing</p><p>00:51 Guest Introduction: Nick Bennett</p><p>01:15 Nick Bennett's Journey</p><p>02:02 Nick's Book on B2B Influencer Marketing</p><p>03:09 Understanding Influencers in B2B</p><p>09:07 How to Work with Influencers</p><p>14:28 Finding the Right Influencers</p><p>18:03 Successful Influencer Campaigns</p><p>27:05 Measuring Influencer Campaign Success</p><p>30:19 The Future of Influencer Marketing in B2B</p><p>33:01 Conclusion and Contact Information</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>