<p>In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports.</p><br><p>00:21 The Importance of Industry Reports</p><p>01:12 Guest Introduction: Lacey Budd from Customer.io</p><p>01:23 Overview of Customer.io and Lacey's Role</p><p>02:42 Creating a Comprehensive Industry Report</p><p>03:42 Planning and Timeline for Report Creation</p><p>04:44 Data Collection and Analysis</p><p>06:35 Team Collaboration and Project Management</p><p>11:35 Survey Data and Insights</p><p>16:25 Challenges and Learnings from Data Analysis</p><p>24:22 Design and Presentation of the Report</p><p>28:34 Breaking Up the Page with Design Elements</p><p>29:03 Learning from Last Year's Report</p><p>30:53 Starting with Design Direction</p><p>35:44 Internal vs. External Report Creation</p><p>40:41 Team Collaboration and Morale</p><p>43:00 Distribution Strategy for the Report</p><p>45:09 Measuring Report Success</p><p>48:11 Valuable Insights for the Audience</p><p>50:03 Feedback and Improvements</p><p>54:49 Conclusion and Contact Information</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>