<p>In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships.</p><br><p>00:00&nbsp;Introduction and Episode Overview</p><p>00:29&nbsp;Guest Introduction: Sally Lechin from Envana</p><p>02:44&nbsp;Challenges in B2B Marketing</p><p>05:27&nbsp;LinkedIn Strategies for Lead Generation</p><p>11:24&nbsp;Tools and Tech Stack for Marketing</p><p>21:51&nbsp;Event Participation and Building Relationships</p><p>25:21&nbsp;Conclusion and Contact Information</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>