<p>In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.</p><br><p>Connect with Malte: https://www.linkedin.com/in/malte-lange/</p><br><p>00:00&nbsp;Welcome to the Podcast</p><p>00:04&nbsp;The LinkedIn Dilemma</p><p>00:58&nbsp;Introducing Melta Leng</p><p>02:05&nbsp;The Missing Piece in LinkedIn Strategy</p><p>03:05&nbsp;Developing a Solid LinkedIn Strategy</p><p>03:48&nbsp;Understanding Your Target Audience</p><p>12:05&nbsp;Creating Engaging Content</p><p>16:18&nbsp;Leveraging LinkedIn Ads</p><p>21:09&nbsp;Targeting the Right Audience</p><p>22:04&nbsp;Balancing Paid and Organic Strategies</p><p>22:47&nbsp;Leveraging Tools for Prospect Research</p><p>24:52&nbsp;The Importance of Personalization</p><p>27:07&nbsp;Scaling vs. Personal Touch</p><p>29:59&nbsp;When to Make the Offer</p><p>32:08&nbsp;Tailoring Offers to Prospects</p><p>34:18&nbsp;Building Long-Term Relationships</p><p>38:50&nbsp;Key Takeaways and Final Thoughts</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>