<p>In this episode, I sit down with Mike Ko, better known online as Kofuzi, to talk about his evolution from everyday runner to one of the most trusted voices in running shoe reviews on YouTube. We dive into the intersection of gear, performance, and personal preference, and how the right shoes can change everything about your running experience.</p><p><strong>What You'll Learn:</strong></p><ul><li><p>How Kofuzi turned his casual runs into a full-blown content career</p></li><li><p>Why there’s no one-size-fits-all approach to running shoes</p></li><li><p>How to think critically about reviews and gear hype</p></li><li><p>The role of comfort, tech, and transparency in today’s running gear</p></li><li><p>What to look for when building your own shoe rotation</p></li></ul><p><strong>Chapters:</strong></p><p>00:00 Introducing YouTube Creator Kofuzi</p><p>10:09 Kofuzi’s YouTube Origins: From Runner to Reviewer</p><p>14:46 Authenticity, Honesty, and Ethics Online</p><p>19:32 Negative Reviews Online</p><p>22:29 Individual Preferences with Running Shoes</p><p>29:49 What to Look For in Running Shoes</p><p>38:15 Quality vs Quantity</p><p>43:53 Developing a Shoe Rotation</p><p>48:09 How Long Do Running Shoes Last?</p><p>55:16 How Mileage Impacts a Shoe</p><p>01:05:10 Advancements in Shoe Technology</p><p>01:12:23 What's Next for Kofuzi and Where to Find Him</p><p><strong>Connect with Kofuzi:</strong></p><li><p>Instagram: <a href="http://instagram.com/kofuzi" target="_blank" rel="ugc noopener noreferrer">instagram.com/kofuzi</a></p><p>YouTube: <a href="https://www.youtube.com/kofuzi" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/kofuzi</a></p><p>--</p><p>🚨 1:1 COACHING SPOTS OPEN NOW 🚨<br />Ready to finally train with a plan that’s built around YOU?<br /></p><p><br />✅ Personalized training<br />✅ Weekly support + adjustments<br />✅ Strategy, structure, and accountability<br />✅ Expert coaching to help you actually hit your goals</p><p><br /></p><p>Go to https://www.runningexplained.com/runcoaching to learn more! </p><p><br /></p><p>Research &amp; production assistance by Sophie van Leeuwen</p><ul><br /></ul></li>