<p>Are you using your personal brand to be popular?</p>
<p>Are vanity metrics minus money benefitting you?</p>
<p>Everyone wants to be a personal branding expert but all they're promising is followers with no funnel of any kind. They expect you to have the brand and marketing know how to turn your popularity into profits.</p>
<p>Personal branding for the sake of personal branding is giving bullshit energy. You may as stick with curating content that has nothing to do with you.</p>
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