The Unschool by Andi Alleman

Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy, Scandal, and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable. Inside, Andi shares: • What an open loop hook is — and why it's more powerful than a standard hook • How Shonda builds cliffhangers that keep viewers (and your audience) coming back • The psychology behind unfinished stories — the Zygarnik effect • How to recreate this structure in carousels and Reels without overthinking it • A step-by-step template for your next post: Hook → Cliffhanger → Reveal → Close • Why story—not tips—is what keeps people inside your work Andi also shares updates on the Founders Table Holiday Catalog, Black Friday access, and the return of classic "catalog culture" for founders and creatives who want curated, editorial-style shopping again. Perfect for founders, creators, and artists who want their content to feel cinematic, intentional, and impossible to scroll past. 🔗 Links & Mentions Holiday Catalog → Founders Table 2025 (Preview + Early Access) Co-CEO GPT + Smart Girls AI Playbook Bundle → Holiday Catalog Drop Course → How to Film Yourself as a Creative Founder Building in Public Program → The Unschool Intuitive Business Academy (Back for the season) New Offer → Year Ahead Brand Redesign: Audit + Implementation Sessions Community → Out of Office Club Newsletter → The Unschool News

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch. She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud. You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again Perfect for indie founders, artists, and anyone quietly building something they believe in. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

Get the Unschool News: https://the-unschool.beehiiv.com/ From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands. She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on the internet. But first, Andi shares what's happening inside the studio: ✨ The Cult Brand Blueprint Accelerator is now in Week 4 — and founder lore is one of the most transformative lessons of the cohort. ✨ A new Unschool Newsletter issue just dropped, with fresh takes on magnetism, content aura, and the return of the second account. ✨ The next Blueprint Accelerator cohort opens in January — the waitlist is now live. In this solo, Andi dives into: What founder lore actually is: the story only you can tell, the one that creates identity and belonging around your brand. Why your lore is the emotional logic behind your work — the meaning, values, and worldview your audience connects to. The three-part structure of lore. Real-world examples: founder lore for a hairdresser, a healer, and Andi's own evolution from corporate beauty marketing into the Oui, We Studio model. How creator mantras, voice frameworks, and community rituals all stem from your lore. Magnetism as a metric — why "being fully on" is out and presence-forward, slightly undone, slower, softer content is performing better than overly cinematic clips. The resurgence of second accounts and the "anti-feed". ✨ Takeaways Your lore creates belonging. Stories encode meaning — facts don't. Presence > performance in content right now. The anti-feed is back — creativity wants room to breathe. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

From the proof-optional mindset to the Life Edit method, Andi breaks down how tiny, deliberate "micro moves" shape your next era. She walks through the first five moves in her 20 Micro Moves to Become a Big Deal Before 2026 series in more detail. These are the small shifts that create clarity, momentum, and identity-level upgrades over time. But first, Andi shares what's new behind the scenes: ✨ The Unschool newsletter is now officially rolled into the Unschool brand — welcome to The Unschool News + Pod, your shared home for creativity, intuition, and founder conversations. ✨ A second mini-episode drops later this week, expanding themes from the newsletter: service-business merch, the shift from performance to presence in content, and why the anti-feed is making a quiet return. In this solo, Andi dives into: Micro Move #1: The Proof-Optional Mindset — creating clarity by acting before the idea feels fully validated. Micro Move #2: The Nervous System Rebrand — noticing when productivity turns into adrenaline and re-anchoring before you create. Micro Move #3: Define Your Big Deal Vision — choosing what you want to be known for so your energy has a clear place to go. Micro Move #4: Quiet Quit Your Old Self — releasing identities, habits, and physical clutter to make space for a different chapter. Micro Move #5: The Life Edit — Andi's notes-app system for categorizing what stays, what shifts, and what goes — then translating the "green hearts" into your actual calendar. How these micro moves have shaped Andi's personal and business life: buying her LA home, scaling Oui, We Studio, and gradually funding Casa Noon from clarity. ✨ Takeaways Micro moves > dramatic reinventions. Clarity comes from motion, not waiting. You don't need permission to build. A regulated baseline changes how you create. 🔗 Links & Mentions Subscribe → The Unschool Newsletter Join → Out of Office Club Follow → Oui, We Studio + Casa Noon Waitlist → Cult Brand Accelerator (Jan 2026)

Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth. From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts. But first, Andi shares what's new behind the scenes: The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building. ✨ The Intuitive Biz Academy is coming back for Black Friday—updated, refined, and priced for a limited re-release. (If you already own it, you'll get the new version automatically.) ✨ Inside Oui, We Studio, the Cult Brand Accelerator just wrapped enrollment for the fall cohort—23 founders deep in obsession-worthy strategy. The next round opens in January. In this episode, Andi dives into: The power of micro moves—tiny shifts that recalibrate your energy and direction. The Vibe • Viral • Value framework: the only three post types your brand actually needs. What makes a cult-worthy collab, featuring Algae Cooking Club × Nara Smith. Creators to watch: Baseball for Baddies and Anna Gaiia—two creators redefining community + consistency. The rise of the "Resume-as-Brand" era and why personal credibility drives modern marketing. And why analog drops like Outlander Magazine prove print (and nostalgia) still sell. ✨ Takeaways Micro moves > massive pivots. Vibe, viral, and value posts = magnetic growth. Alignment is the new algorithm. Consistency beats volume—double down when it works. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon 🎧 Tune in for Andi's full breakdown of the Vibe • Viral • Value method—and how to make 2026 your "big-deal" era.