What if the limits you’re carrying into next year are actually just leftovers from last year?

In this episode of Life of And, Tiffany sits down with monthly mentor and longtime partner Brian Kavicky of Lushin to dig into the mindset traps that keep leaders stuck, especially the belief that the future must be an incremental extension of the past. Together, they explore why small, “reasonable” goals drain energy, how setting massive goals forces clarity, and what to do in the uncomfortable space where you still don’t know how you’ll achieve them.

They also break down the difference between momentum and real data, why experimentation is essential in seasons of growth, and how to avoid confusing positive feedback with actual market traction. Tiffany shares the behind-the-scenes details of her testing process as she builds Life of And, including the experiments that are working, those that aren’t yet, and what she’s learning from early conversations with companies and ERGs.

You’ll walk away with a framework to:

• Use experimentation to validate ideas and accelerate learning
• Build a healthy sales culture that centers on solving real problems
• Shift from founder-dependent revenue to team-powered growth
• Identify when to let go so your team can scale what you started

Wish you could talk it out with BK? Good news, you can! Book time with Brian Kavicky here. 

For more from Tiffany:

Check out Tiffany’s 2025 Holiday Gift Guide: https://www.tiffanysauder.com/2025-Holiday-Gift-Guide

Follow Tiffany on Instagram: https://www.instagram.com/tiffany.sauder

Learn More: https://www.tiffanysauder.com 

Mentioned in this episode:

• 286: Why You Need To Stop Apologizing
• 290: How to Set Goals That Scare You (and Actually Hit Them)

Timestamps:

(00:00) Intro

(02:28) Incremental vs. massive goals

(04:19) Exploring big goals

(10:10) Setting and testing hypotheses

(11:12) Experimentation and data collection

(16:37) Leveraging speaking engagements

(18:49) Setting priorities and testing pro forma

(20:14) Understanding market feedback and inventor syndrome

(23:23) Rebuilding sales culture at Element Three

(25:18) Defining and building a sales culture

(33:16) Scaling revenue and leadership development

Check out the apps and sponsor of this episode:

• This episode is sponsored by Lushin. As part of our ongoing content partnership, Brian Kavicky joins the podcast monthly to share insights on leadership and sales. No compensation is received for referrals.
• Created in partnership with Share Your Genius

 Your Holiday Gift Guide Starts Here: https://www.tiffanysauder.com/2025-Holiday-Gift-Guide