<p>What happens when three friends Sachit, Utkarsh and Sai with no background in the perfume industry decide to create a fragrances brand about memories? In this episode, we dive into the story of Rahasya a brand born not from expertise, but from curiosity, creativity, and a shared belief that passion can outshine convention.</p><p>We explore how the founders took a leap into an unfamiliar world, navigating challenges, learning the art and science of scent, and building something truly their own. From experimenting with notes and identity to carving a space in a competitive market, Rahasya’s journey is a testament to intuition, resilience, and the power of starting before you feel ready.</p><p>Tune in to hear how breaking the “rules” sometimes leads to the most authentic creations and why not coming from the industry might have been their greatest strength.</p>