How Pakistan is Growing Its Olive Industry - Dr. Francesco De Musso Interview | Mohsin Rasheed Podcast
Pakistan’s olive industry is on the rise, but what are the real challenges and opportunities?
In this exclusive interview, I sit down with Dr. Francesco De Musso, an Italian trainer working on the OliveCulture project, funded by the Italian government to develop Pakistan’s olive sector. We discuss:
✅ The current state of olive farming in Pakistan
✅ The resilience of the growing olive farming community
✅ How climate change is impacting cultivation
✅ The export potential of Pakistani olives
✅ OliveCulture’s role in training and development
✅ The future of olive farming in the region
✅ Dr. Francesco's personal journey in the olive industry
Join us for this insightful conversation as we explore the growth and challenges of Pakistan’s olive industry. Don’t forget to subscribe for more expert interviews! 🎙