<p>What does it actually take to embed financial services into a platform?</p><p>In this episode of <em>Building Tomorrow’s Insurer</em>, Nigel sits down with <strong>Michael Nuciforo</strong>, founder of Thriday (now part of Tyro), to explore how fintech platforms are reshaping distribution by owning the customer workflow.</p><p>This is not a conversation about theory. It’s about execution.</p><p>Michael shares how platforms like Thriday integrate banking, accounting, and financial services into a single experience for small businesses — and what that means for insurers looking to participate in embedded ecosystems.</p><p>In this episode, we cover:</p><ul><li>Why workflow ownership is more important than product innovation</li><li>How embedded finance shifts from add-ons to core infrastructure</li><li>What insurers often misunderstand about platform economics</li><li>How to evaluate embedded partnerships from a fintech perspective</li><li>The operational reality of integrating financial products into live platforms</li><li>What makes an embedded model commercially viable</li><li>How platforms think about trust, customer experience, and monetisation</li></ul><p>If you’re a leader in insurance, fintech, or digital distribution, this episode provides a clear view into how platforms are redefining where and how financial products are delivered.</p>