Boss Bitch Radio w/IFBB Pro, Diane Flores

Welcome to Unfuck Your Midlife: 12 Weeks to Hot AF - my brand-new 12-week series for women over 40 who are tired of doing "all the things" and still wondering why the fuck their body isn't cooperating! If you're walking, eating healthy, doing your workouts, and still struggling with weight loss after 40, this series is for you. We're done chasing every shiny new supplement, peptide, diet, or quick fix. Instead, I'm breaking down one simple habit each week - sleep, alcohol, protein, strength training, steps, stress, and more! In this kickoff episode, we're talking about: Why quick fixes don't work Why your foundation matters Midlife weight loss and women over 40 Why sleep, protein, and strength training matter Why the scale isn't the whole story How to stop putting yourself on the fucking back burner Your Week 0 homework: track your sleep, protein, steps, strength training, and alcohol No judgment. No trying to be perfect! #UnfuckYourMidlife #WomenOver40 #WeightLossOver40 Key Takeaways: 00:00 Why the Fuck Can't I Lose Weight? 00:24 Okay, Here's What We're Doing 00:55 The Treadmill Girl Question 02:11 Why I Know This Shit 03:44 Here's How This Is Gonna Work 04:54 The 12-Week Game Plan 06:43 Fuck the Quick Fix 09:00 Let's Revisit That Plateau 15:53 Stop Being a Back Burner Bitch 21:10 This Week? Just Notice. 22:25 Your Week 0 Homework 25:20 Alright Bitches, See You Next Week Links mentioned: Listen to my episode with Beth Feraco of Beth Feraco Fitness: We talked about simplifying midlife health, fitness, and cutting through the bullsh*t → https://directory.libsyn.com/episode/index/show/bossbitchradio/id/42278165 Get my FREE Sleep Like a Queen Guide: Get ahead of next week's sleep episode and start unfucking your sleep now → https://www.bossbitchradio.com/sleep-like-a-queen Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter Connect with Diane: Website: https://www.bossbitchradio.com/ Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do: https://www.instagram.com/thebossbitchdiane/ YouTube: https://www.youtube.com/@dianeflores_ifbb_pro Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

I've spent 20+ years in the fitness industry, and after leaving bodybuilding, I had to completely rethink what exercise means to me. In this episode of Boss Bitch Radio, I'm breaking down the 5 pillars of exercise for longevity: strength training, Zone 2 cardio, sprint interval training, mobility, and balance. I'll walk you through what I personally do each week and why I believe women over 40 need to think beyond weight loss and calorie burn. I'm also sharing why I approach HIIT differently for women in perimenopause and menopause, how I incorporate strength training, walking, Pilates, mobility, and sprint intervals into my routine, and why getting strong now can make a huge difference as we get older. If you're a woman over 40 who wants to prioritize strength, fitness, longevity, and healthy aging, this one's for you. And remember: consistency beats perfection every damn time. ❤️ #WomenOver40 #StrengthTraining #HealthyAging Key Takeaways: 00:30 — Why Fitness Advice Is So Damn Confusing 02:55 — The Wellness Event That Made Me Think 08:42 — Stop Chasing Calories 12:53 — Exercise for Longevity: The 5 Pillars 13:42 — Pillar #1: Strength Training 18:58 — Pillar #2: Zone 2 Cardio 23:28 — Pillar #3: Sprint Interval Training 31:04 — Pillar #4: Daily Mobility 34:17 — Pillar #5: Balance 37:02 — The Mindset Shift: Train for Longevity 38:37 — My Weekly Takeaways + Resources Links mentioned: Check out Bryan Johnson's "Everyone Is Wrong About Exercise" and see his take on the five pillars of exercise and longevity: https://www.youtube.com/watch?v=JNuORofHhrk Try ClassPass and use my link to get 20 BONUS CREDITS. Explore Pilates, yoga, strength training, cycling, and more - all in one place! https://classpass.com/refer/QDFSEM2C18?utm_medium=referral&utm_campaign=raf_pre_reservation&u Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter Connect with Diane: Website: https://www.bossbitchradio.com/ Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do: https://www.instagram.com/thebossbitchdiane/ YouTube: https://www.youtube.com/@dianeflores_ifbb_pro Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

In Part 2 of Competitive Bodybuilding Truths You Need To Hear, I'm getting even more real about the side of women's bodybuilding that nobody really talks about. I'm talking about GLP-1s and appetite suppressants in contest prep, losing your period, RED-S, perimenopause, post-show binge eating, relationships, body image, and the emotional cost of making bodybuilding your entire identity. I'm also sharing why your stage body is something you're "renting for the day" - not something you're meant to live in forever. After nearly 15 years in bodybuilding, almost 20 competitions, becoming an IFBB Pro, and coaching women through contest prep, I'm sharing what I wish more women knew before stepping on stage and what I've learned now that I'm on the other side of it. If you're considering competitive bodybuilding, currently in contest prep, or wondering what really happens to women's bodies and lives behind the scenes, this episode is for you. #Bodybuilding #WomensBodybuilding #ContestPrep Key Takeaways: 01:18 The Truth About GLP-1s in Bodybuilding 05:21 Losing Your Period Isn't a Flex 07:18 Contest Prep, Hormones & Being Over 40 08:59 Why Post-Show Recovery Matters 12:51 Nobody Really Cares - Do It For You 14:24 Take ALL the Photos While You're Lean 15:52 The Toll Prep Can Take on Relationships 19:40 Who Are You Without Bodybuilding? 21:24 What Bodybuilding Actually Taught Me 24:53 Am I Happier Now? Links mentioned: Haven't listened to Part 1 yet? Go back and catch it here first: https://bossbitchradio.libsyn.com/competitive-bodybuilding-truths-you-need-to-hear Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter Connect with Diane: Website: https://www.bossbitchradio.com/ Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do: https://www.instagram.com/thebossbitchdiane/ YouTube: https://www.youtube.com/@dianeflores_ifbb_pro Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

I spent nearly 15 years in bodybuilding, competed almost 20 times, became an IFBB Pro, and coached other women through contest prep. So why did I eventually walk away? In this episode, I'm getting brutally honest about the side of women's bodybuilding that nobody really talks about - steroids and performance-enhancing drugs, post-show rebound, body image, genetics, the insane cost of competing, judging, coaching, posing, and what happens when bodybuilding becomes your entire identity. I'm sharing what I wish someone had told me before I stepped on that first stage, including the reality of contest prep, what happens to your body after a show, and why "just stick to the plan" isn't always enough. And this is only Part 1. Next week, we're getting into perimenopause, your cycle, fat burners, GLP-1s, and how bodybuilding can affect your relationships. #Bodybuilding #WomensBodybuilding #BodybuildingWomen Key Takeaways: 00:13 Why I Stayed for So Long 01:45 What Happened After My First Show 03:39 How Bodybuilding Became My Identity 06:07 Becoming the Go-To Bodybuilding Girl 10:15 When I Started Seeing the Cracks 12:14 My Biggest Backstage Wake-Up Call 14:48 The Reality of Post-Show Rebound 17:46 The Biggest Post-Show Danger Zones 20:06 Why You Never Really Come Out Ahead 22:00 How Much Does Bodybuilding Actually Cost? 24:43 The Real Cost of Competing 26:22 Can You Actually Make Money Competing? 28:11 The Ego Trap of Bodybuilding 28:45 You're the Product, Not the Customer 29:47 Why the Goalpost Keeps Moving 33:06 Where's the Protection for Athletes? 34:45 Red Flags to Watch for in a Coach 36:54 The Reality of Life After a Show 39:55 Why Posing Can Make or Break You 43:09 Steroids, Drugs & The Genetics Factor 47:54 The Health Risks You Can't Undo 48:47 I Literally Passed Out Trying to Win 50:58 What's Coming in Part 2 + Share This Episode Links mentioned: Listen to last week's episode here: https://bossbitchradio.libsyn.com/is-bodybuilding-actually-healthy-a-pros-honest-answer Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter Connect with Diane: Website: https://www.bossbitchradio.com/ Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do: https://www.instagram.com/thebossbitchdiane/ YouTube: https://www.youtube.com/@dianeflores_ifbb_pro Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

After 15 years competing, a pro card, and coaching women through prep, I'm saying the thing this industry avoids: bodybuilding, bikini competition prep, and extreme dieting come with real costs - lost menstrual cycles, RED-S, thyroid and bone density problems, post show blues, and binge eating that hits 7 out of 10 competitors. I was on steroids for half my career, so this isn't theory. #Bodybuilding #WomensHealth #REDs Key Takeaways: 00:43 Why I Had to Talk About This 01:38 That Instagram Clapback 02:14 My Bodybuilding Background 04:23 Let's Talk About Steroids 06:57 What Happens After a Show 10:30 What Bodybuilding Taught Me 14:22 Why Golf Isn't the Same 17:02 Can You Really Have a Healthy Relationship With It? 20:21 When You Lose Your Period 21:29 WTF Is RED-S? 25:12 The Reality of Coming Off Steroids 30:15 Why Contest Prep Isn't Exactly "Normal Life" 33:44 Jay Cutler and the "Box" Mentality 36:17 What I Want You to Ask Your Doctor & Coach 38:00 My Final Thoughts Links mentioned: Read the 2026 study exploring disordered eating, exercise addiction, and body image among competitive bodybuilders - Disordered Eating, Exercise Addiction, and Body Image in Competitive Bodybuilders (2026, n=60) Explore this case report on the physical and psychological effects of preparing for a first bodybuilding competition - Case Report: First-time Bikini Competitor — physiological and psychological responses Learn more about RED-S, its warning signs, and how low energy availability can affect your health - RED-S — National Eating Disorders Association resource page Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter Connect with Diane: Website: https://www.bossbitchradio.com/ Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do: https://www.instagram.com/thebossbitchdiane/ YouTube: https://www.youtube.com/@dianeflores_ifbb_pro Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program