What does account-based marketing (ABM) look like in 2024? <br /><br />For most people, they talk about it as a platform, and not a strategy. <br /><br />When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the ultimate account experience. <br /><br /><a href="https://www.linkedin.com/in/kristinajaramillo/" target="_blank" rel="noreferrer noopener">Kristina Jaramillo</a>, president of <a href="http://personalabm.com/" target="_blank" rel="noreferrer noopener">Personal ABM</a>, argues that this team approach creates top-tier account experiences, allowing teams to work in unison to drive greater revenue, and expand and retain existing clients, ultimately diminishing the continued challenge to do more with less. <br /><br />We discuss:<br /><ul><li>The importance of ABM and how you can use it to double your revenue</li><li>How to develop doubt-proof business cases for client expansion and gaining client trust</li><li>Achieving a holistic team effort utilizing cross-departmental strategy and integration</li></ul>