What's on your mind? Let CX Passport know...Mohamed Isa has been the CFO. He’s built businesses. He’s written 20 books. And yet his most powerful lesson is simple… stop chasing numbers and start understanding customers.In this episode of CX Passport, Mohamed breaks down what changes when finance leaders truly see customer experience from the inside… and why organizations lose revenue when they treat CX as someone else’s job.What you’ll learn in this episode:Why CFOs must think beyond numbers to drive real growthHow a single sentence sold more product… and changed internal strategyThe hidden cost of under-communicating with customersWhy bad service spreads faster than good serviceHow service culture determines whether CX succeeds or failsCHAPTERS00:00 CFO perspective on customer experience03:00 The “50 showers” lesson in customer language05:00 Why organizations ignore obvious CX truths06:30 Travel, expectations, and human experience09:00 How CX drives revenue at a country level11:00 The bad bank experience that became a book15:30 First Class Lounge19:00 The danger of under-communicating23:00 Everest Base Camp and accountability in CX26:30 Why service culture is everything28:00 Bahrain’s CX leadership and government experienceGuest LinksLinkedIn: https://www.linkedin.com/in/mohdisaBook: https://www.goodreads.com/book/show/40660063-chai-karakBahrain CX example: https://bahrain.bh/Listen: https://www.cxpassport.comWatch: https://www.youtube.com/@cxpassportNewsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).