Money Rehab with Nicole Lapin

Lucy Guo built one of the most talked-about AI companies in the world before most people finish college. Then, she made headlines when she dethroned Taylor Swift as the youngest self-made female billionaire. Today, she joins Nicole to talk about how she grew wealth, and how you can borrow the money lessons that only show up after you’ve already “made it.”  Lucy tells Nicole about growing up bullied for not being able to afford the cool brands, scrappy strategies she used to save money when she was building her first company, and navigating the strange attention of being labeled a billionaire while most of that wealth still isn’t liquid. She explains the routines that kept her disciplined, the hard boundaries she set around lending money after getting burned, and stories of her wild money hacks like booking refundable flights to eat free meals in the airport lounges.  Nicole and Lucy also dive into the hidden playbook of startup money and the creator economy: how Lucy’s fundraising secret is to manufacture FOMO, why the wealthy borrow instead of sell, and the monetization strategy all creators should adopt.  Check out Nicole’s financial literacy course The Money School  Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Keep up with Lucy on Instagram and learn more about Passes Here’s what Nicole covers with Lucy:00:00 Are You Ready for Some Money Rehab? 01:17 Lucy’s Routine and the Impact of Success on Hustle 03:39 Childhood Bullying05:08 Lucy’s Confidence Reset 08:20 Unpacking “Paper Wealth” and Liquidity 13:40 Should You Lend Money to Friends? 14:35 Lucy’s Investing Thesis 18:34 FOMO Strategy in Fundraising 22:22 Billionaire Money Tips 25:03 The Robbery Attempt 27:38 Money Saving Hacks 33:43 Stigma Around “Work Hard, Play Hard” 37:24 Passes and the Creator Economy 53:45 Lucy Guo’s Tip You Can Take Straight to the Bank

Today, Nicole breaks down the viral tax strategy everyone on social media is talking about — the claim that buying a short-term rental can legally wipe out your taxes. She explains the simple idea behind bonus depreciation, why it creates massive upfront write-offs, and how real estate investors use upgrades and accounting strategy to dramatically lower taxable income. But she also pulls back the curtain on the part influencers skip: why a $0 tax bill doesn’t automatically mean you made money, how much cash you still need to spend, and the risks hiding behind the hype. The Money Rehab Episode About Whether Home Ownership is Overrated   Check out Nicole’s financial literacy course The Money School  Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram 00:00 Are You Ready for Some Money Rehab?  00:53 Bonus Depreciation 101 03:10 What Changed with the  Big Beautiful Bill 03:38 What Qualifies (and What Doesn’t) 04:22 Fact-Checking the Viral Airbnb Example  05:37 The Caveats 05:54 Cost Segregation Study Workaround 07:36 Don’t Let the Tax Tail Wag the Dog’  09:10 Tip You Can Take Straight to the Bank

Neil Patel’s origin story involves borrowing from his parents’ life savings to keep his startup alive. Not only did his plan work, but he built a million-dollar company, advised companies including Amazon, Google, and Microsoft— and, he paid his parents back. Today, Neil breaks down the money lessons he learned once he made it big. He shares why he still drives a minivan despite being able to afford something bougie, the unusual way he teaches his kids about taxes, and the important distinction he makes between success and wealth. Then, Nicole and Neil get tactical and dig into the future of getting discovered online. Neil explains why traditional search is dead and how to adapt, what founders can do if they have a $0 marketing budget, and the SEO do’s and don’ts of naming your business.  Check out Nicole’s financial literacy course The Money School  Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Check out Answer the Public, the free tool Neil mentioned in this conversation Find more of Neil’s work and resources here Here’s what Nicole covers with Neil: 00:00 Are You Ready for Some Money Rehab? 01:09 Launching Crazy Egg and Borrowing From Parents 06:42 Next Ventures and Kissmetrics  09:43 Do’s and Don’ts of Naming Businesses 15:31 NP Digital’s Massive Success vs Personal Success 21:19 Neil’s Perspective on Wealth, and the “Big R” Framework 29:32 Hot Takes on Money 30:07 Teaching Taxes Through Ice Cream 32:15 Living with Less and Financial Goals 38:45 Trust Funds and Regrets 42:09 Actionable Digital Marketing Advice for Business Owners 42:26 Choose Your Fighter: Email List, Website or Instagram? 44:59 Why Traditional Search is Dead 46:59 SEO vs AEO 55:29 Marketing Tips for a $0 Budget 01:00:49 Tip You Can Take Straight to the Bank

Millions of pages from the Epstein files have been unsealed, but they leave behind even more unanswered questions about how the money and criminal network actually worked. Today, Nicole traces the financial trail behind Jeffrey Epstein’s fortune—what we know, what prosecutors could never fully explain, and how a man with no real business amassed hundreds of millions of dollars. Nicole breaks down Epstein’s mysterious rise from Wall Street suit to shadowy “financial consultant,” the ultra-wealthy clients who funded the majority of his income, and the explosive reputational fallout that continues to ripple across corporations, universities, and global power players. She also sets straight the rumors that Epstein created Bitcoin, and explains the real financial consequences of association in today’s markets. Check out Nicole’s financial literacy course The Money School  Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Here’s what Nicole covers today: 00:00 Are You Ready for Some Money Rehab? 00:18 The Epstein Files: A Who's Who of Power 00:58 Following Epstein's Money Trail 04:42 Financial Fallout of the Epstein Files 06:20 The Bitcoin Theory 07:28 Ongoing Legal Battles and Reputational Risks 09:22 The Power of Survivors All investing involves the risk of loss, including loss of principal. This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.

For some collectors, art is about beauty, meaning, and power. For others, it’s a convenient place to clean dirty money. Today, Nicole breaks down the hidden financial playbook behind the global art market, and why some billionaires treat paintings less like décor and more like offshore bank accounts. From subjective valuations and private appraisals to tax-free warehouses, art-backed loans, and regulatory gray zones, this episode walks through the exact five-step system the ultra-wealthy can use to store, grow, and sometimes quietly clean massive amounts of cash. You’ll hear how a $5 million painting can magically become a $20 million asset on paper, why some of the world’s most valuable art never leaves storage, and how auction houses legally facilitate transactions that banks never could. Then Nicole pulls it back to real life — what this reveals about how wealth actually moves, why valuation is often narrative-driven, and how everyday investors can borrow the thinking without needing a Picasso or a private jet. Check out Nicole’s financial literacy course The Money School  Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Here’s what Nicole covers today: 00:00 Are You Ready for Some Money Rehab? 00:18 Art as an Investment 01:14 How the Wealthy Buy Art  02:18 Freeports and Tax Havens  03:20 Reappraisal and Inflating Art Value  04:46 Using Art as a Financial Tool  06:16 Money Laundering Through Art  07:16 Lessons for Everyday Investors  08:17 Investing in Art Without Millions  All investing involves the risk of loss, including loss of principal. This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.