The Embargoed

In this week’s episode we talk to leading IPO expert Ken Shuman to discuss what it takes for comms pros to make that public showing the best it can be. We also highlight his November 7 event where he promises to tell all: "Gearing Up to Go Public - A One-Day Conference to Demystify the IPO Process.”  Finally, we grumble about RFPs - you’ll learn the true meaning of what the acronym stands for. Hint: the F is an expletive.

"We all have a story of career evolution," says our guest Chris Gee. In this episode Chris shares his story of reinvention. And it all started the day he graduated when he discovered that his degree was already outdated. We all have had these disruptions and had to change course, learn new skills, and sell a new version of ourselves. Join us and dive into this episode to learn more. 

In this week’s episode, David Oro and Paul Wilke talk to Jimmy Boegle, publisher of the Coachella Valley Independent and the Reno News & Review about the independent newspaper business today and why some PR people (present company excluded!) bring out his inner curmudgeon. It's a lively, informative conversation we're glad you have you on board! Oh and about our headline: "Beware of Music PR People, Yoga Pants, Ozempic and Ticks," Jimmy sets the tone here.

Talk to any client or any agency, and more often than not, a successful relationship comes down to one thing: chemistry. It's not easy to get. So how do you get the right mix? Enter Steven Shimek. Steven matches companies with best-fit agency partners in PR, brand integration, marketing, and more. This was an eye-opening interview for us. So whether you're a client or an agency, Steven has some insight for you. hSNGxI9EHuF5Jn7MPAFT  

How do founders turn into great spokespeople for their companies? It's not easy, and it takes work and discipline. In this episode we speak with Lisa Poulson on how she helps innovators become great communicators. And we also discuss when being a meat puppet is a good thing. Finally, we bring back our favorite game Rep, Fire or Refer!