Systemize Your Success Podcast

🎙 Today I’m taking you behind the scenes to share our formula for creating high‑performance job titles and opening paragraphs that actually get clicked. It’s based on a detailed analysis of over 60 job postings that generated 22,000 clicks over three years. We’ve posted more than 200 ads over eight years, but this three‑year window is where we’ve got solid stats. As you can see, I’ve had a lot of practice and now have the data that shows this job ad writing formula actually works. Today, I’m going to walk you through how we created this formula and exactly what it is, so you can start using it. Including how we used ChatGPT to run the statistical analysis that turned our guesswork into something genuinely useful for us, our clients, and you.  KEY TAKEAWAYS 💡 Write From Human to Human, Not Corporate to Crowd: The best-performing ads have titles and especially opening paragraphs written “from human to human.” They are warm, conversational, and clearly from a real person to one individual, not a faceless corporation. 💡 Use a Simple, Energetic Title Formula:  High-performing titles combine an attention-grabbing hook, a clear role name, tangible benefits, and a quick credibility cue, all delivered with energy and urgency. 💡 Lead With What They Want, Not What You Want: Ads that focus on what the candidate wants - benefits, purpose, belonging – consistently beat ads that simply list what the company needs or demands from them. 💡 Picture One Ideal Person When You Write: Imagine one ideal person whom you want to attract and write directly to them. That naturally pulls your tone, structure, and content in the right direction. BEST MOMENTS 03:40 - 💬 “With AI, it can be so much quicker, much more insightful, and you can actually have a conversation and get the AI to do some analysis based on whatever you want.” 09:28 - 💬 “Recruitment—it´s just marketing.”  13:38 - 💬 “Job seekers don't owe you their time, so you have to earn it fast.” 19:19 - 💬 “It's super important that the first line, or a couple of lines of that job advert, are written with intent, not just left to be whatever a HR manual says you should put into a job advert. This is like real estate, prime real estate for your advert.” 29:25 - 💬 “The job advert that speaks to the person in terms of what they want rather than what you want as the company will win every single time.” TIMESTAMPED OVERVIEW 00:00 “Job Posting Success Formula” 03:31 “AI-Powered Real-Time Insights” 07:00 Job Ad Click-Through Analysis 10:25 “Human-Centred Job Post Introductions” 18:29 “Effective Job Ad Writing Formula” 20:44 “Human Touch in Greetings” 26:56 “Targeted Writing for Hiring” 29:38 “Speak Human to Win Talent” VALUABLE RESOURCES Our Best Guides, Frameworks, and Templates—For Our Job Advert Formula: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙Deciding where to put my effort into systems, automation, or AI is a critical decision as a small business owner. With limited time, energy, and team capacity, I’ve definitely gone down the wrong path before and spent months improving systems that didn’t give me the return I hoped for. My clients often tell me they’re struggling with the same thing: they know they need better systems, but they don’t know which one to fix first. In this episode, I share a simple five-point scoring system that helps you objectively compare your most important revenue-generating systems. I’ll walk you through the five metrics, show how they combine into a clear impact score, and use a real client example so you can confidently decide where to focus your systemisation, automation, and AI efforts next. KEY TAKEAWAYS  💡Quickly Identify Your Highest Impact Systems: Instead of guessing what to fix next, use Steve´s simple Autopilot Index to compare your core revenue systems and see, clearly, which one to improve first to generate the biggest ROI.  💡 Spot and Address Dangerous Key‑Person Dependencies: Learn to identify systems or processes that live solely in the head of one employee and how to put in place documentation, etc., to ensure that you are not left vulnerable should they suddenly leave. 💡 Track Progress Towards an Autopilot Business: The Autopilot Index enables you to see how “autonomous” each system actually is, right now. As well as providing a practical, monitorable target so you can move each system from improvised or manual towards optimised and largely self‑running.  💡Aim for Optimised, Not Perfect: You don’t need 100% automation. Making 80% of your processes clear and not dependent on the founder or a key individual is good enough to put most of your business on autopilot and give you back your time. BEST MOMENTS 03:14 - 💬 “This will give you a list of maybe five to seven critical systems that allow you to generate money within your business. Now the challenge is, which of those to focus on first?”  14:46  - 💬 “Certain parts of my business are totally automated. So, therefore, I can give those 100% - I don't have to look at those again, unless something critical changes.” 16:51 - 💬 “That's like the highest level of key person dependency - There is no fallback plan because no one else knows how to do it.” TIMESTAMPED OVERVIEW 00:00 Autopilot Index Scoring System Overview 05:54 “Key Person Dependency Impact” 08:06 “Short vs. Long-Term Goals” 13:04 “Building Sustained Sales Systems” 17:23 Business System Optimisation Insights 20:34 “Autopilot Index for Optimisation” VALUABLE RESOURCES SYS 153: My Journey to Maximising Profitability Using the Core Revenue Flow Framework LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙 Today, I want to talk about one of the most overlooked yet critical roles in creating a business that is truly sustainable, scalable and ultimately saleable. If you're trying to build a business to give you more freedom or to live with more presence, purpose, and peace, this episode is an absolute must-listen. Please stick around to the end, because I want to walk through the entire position agreement for this role and give specifics about what you should be looking for in the type of person, but also what their key core responsibilities or key results areas should be, and the kind of metrics that you can actually use to evaluate their performance.  Finding the right person for this role is the first step, but they also need a process for creating the systems in your business. I'll cover that in a future episode. So please do hit subscribe to make sure you don't miss that. KEY TAKEAWAYS  💡 Design Your Business for Autopilot: Don’t aim to “work harder;” aim to build an Autopilot Architect role that designs the systems, automations, and AI so your business runs without you piloting every action. 💡 Turn Chaos into a Click‑and‑Run Machine: Your Autopilot Architect’s core job is to capture how work really happens, turn it into simple, documented workflows, then drive team adoption so the business runs smoothly without you as the bottleneck and adapt it all to new tools, systems, regulations and norms as they emerge. 💡 Hire for Mindset, Not Job Title: You won’t find “Autopilot Architect” on a CV; look instead for someone who loves process mapping, is curious about how things work, communicates clearly, and takes ownership of continuous improvement. BEST MOMENTS  01:26 - 💬 “ Business owners don't have time to spend documenting everything, creating fancy process maps, putting it into task management software and creating operation manuals.”  08:49 - 💬 “This role, the autopilot architect, is absolutely critical to every other part of the business.” 16:45 - 💬 “ Make sure they (automation documents) are totally understandable by anybody looking at them, regardless of whether that person had any involvement in building it in the first place.” TIMESTAMPED OVERVIEW 00:00 Intro: “Autopilot Architect: Business Systems” 02:55 The impact an Autopilot Architect has on a business  10:27 Responsibilities 18:42 Core competencies and skills VALUABLE RESOURCES Get a copy of my Autopilot Architect Position Agreement here: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙Phenomenal leaders of great companies inspire those around them to take action. Today's episode with Jevon Wooden is all about that. We discuss how small business owners can step into the kind of leadership that motivates their teams, attracts the right clients, keeps them energised instead of burning out, and builds a business that serves them today and creates impact for generations to come. Jevon is an Army veteran. He's also the recipient of a Bronze Star. He's the author of two great business books and is an inspirational leader with great stories to tell. I believe you will genuinely enjoy listening to today's interview as much as I did recording it. KEY TAKEAWAYS   💡 Shift From Operator to Leader: Your business won’t scale if you stay the doer of everything. Stepping into leadership means focusing on vision, strategy, and revenue-generating work, not getting involved in every task. 💡 Use Systems to Free Yourself Up: Applying a simple filter - what to delegate, delete, delay, and automate - helps you build a business that runs through systems and people, not your personal heroics.  💡 Empower Your Workforce: People work best when they go beyond completing tasks and grow into confident owners of their role. To get there, define what “failure” really means, give them a safe box to experiment in, consistently remind them of their strengths, review regularly and treat every error as an opportunity to improve. BEST MOMENTS  05:57 - 💬 “One of the hardest shifts I think is actually transitioning from the person that's making it all happen, the person's doing it all, to actually being the leader of the business.” — Steve Day 17:44 - 💬 “I want you to operate as your best self - you can't do that if you are always fearful of making a mistake.” — Jevon Wooden 25:35 - 💬 “People confuse being busy with being purposeful. When you get busy, you burn out. If you're purposeful, you can continue to go, go, go .” — Jevon Wooden 28:16 - 💬 “ Storytelling is literally everything to me - People remember stories, they don't remember facts - Facts tell, but stories sell.” — Jevon Wooden TIMESTAMPED OVERVIEW 00:00: Intro: “ New Lease on Life” 06:37: Delegate, delete, automate 18:39: Vision, ikigai, avoid burnout 27:12: Leveraging storytelling VALUABLE RESOURCES Our Best Guides, Frameworks, and Templates—For Our flagship DIDACT Framework: https://sys.academy/guides LINKS TO CONNECT WITH THE GUEST Website: https://brightmindcg.com ⁠Jevon’s Linktree: ⁠https://linktr.ee/jevonspeaks ABOUT THE GUEST  Jevon Wooden is a sought-after speaker and business coach who has helped hundreds of small business owners design a life and business they don't need a vacation from. His insights have been featured in major publications like Forbes, Fast Company, and Entrepreneur. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙I loved chatting with fellow systems and productivity coach Barry Cryan. When two industry experts independently come up with similar strategies to help people, you can be sure that they work in practice. Barry, who is the CEO and founder of Do More Better, shares his best insights. Today, you will learn how to get more done without relying on quick-fix hacks that don´t take you far. Barry explains how real mindset shifts build the skills you need to achieve momentum and sustain it, regardless of the type of business you run. Don’t miss his closing takeaway - it’s one of the best I’ve heard and something I stand by 100%. KEY TAKEAWAYS  💡 Clarify Success and Work Backwards: Get specific about what you want—then reverse engineer the steps and systems to make it real. 💡 Use Systems to Beat Overwhelm: Don’t rely on willpower. Offload mental clutter and decision fatigue into trustworthy routines and external “second brains.” 💡Filter the Noise and Empower Others: When you stop being constantly available and put systems in place, your team or clients learn to solve more for themselves—fostering their growth while winning back your own time. Filter the noise from your life. 💡 Don’t Wait: Lasting success comes from acting like your 10.0 version today. Empower yourself and those around you to thrive, right now. BEST MOMENTS  00:26 - 💬 “When you hear two industry experts saying we've both independently come up with similar strategies. It shows you that this stuff actually works.” — Steve Day 05:37 - 💬 “It's amazing what systems and structures will do for us. We can get significantly more out of ourselves.” — Barry Cryan 25:41 - 💬 “It doesn't matter what the business is. There is a better way - you can do it. And sometimes little simple changes make the biggest difference.” — Barry Cryan TIMESTAMPED OVERVIEW 00:00 Intro: Productivity Insights with Barry Cryan 05:51 Clarity and specificity 15:41 Mindset and personal growth 26:03 How to improve focus VALUABLE RESOURCES Our Best Guides, Frameworks, and Templates—For Our flagship DIDACT Framework: https://sys.academy/guides LINKS TO CONNECT WITH THE GUEST Website: https://www.barrycryan.com/ Instagram: https://www.instagram.com/cryanbarry/ ABOUT THE GUEST Barry Cryan is a High Performance Productivity Coach serving 6- and 7-figure entrepreneurs. His LinkedIn tagline: “Helping founders scale faster & work less” — hinting at the ethos of optimising productivity, not just pushing harder. He blends a personal story of burnout, health struggles, and transformation with coaching credentials. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/