Systemize Your Success Podcast

🎙 Today's episode features Simon Severino, a sales expert and author of the Strategy Sprints book. In this episode, Simon shares his insights on breaking down the complexities of sales and marketing to create a repeatable process that can lead to genuine impact and growth in business. 

He emphasises the importance of implementing systems to allow others to handle much of the work, making sales more authentic and less technical. Simon discusses the key steps for solopreneurs and small business owners to start generating consistent sales, build a team, and hire their first salesperson. 

He also highlights the significance of community in business growth and shares practical tips for creating a successful community. 

Throughout the episode, Simon's approach to sales and success is centred around having fun and designing each day around enjoyable activities. Listeners can learn more about Simon and access free tools and systems on his website, making it easier to implement his strategies for success.

KEY TAKEAWAYS

💡 Sales Process Simplification: Simon Severino emphasises the importance of simplifying the sales process by breaking it down into achievable steps anyone can implement.

💡 Community Building: Building a community around your business is crucial for growth and success. It helps reduce buyer risk and increase buyer safety, ultimately leading to more sales.

💡 Immediate Action: Simon advises hiring a salesperson immediately, even if the revenue is not at a certain level. This ensures that the sales process is in place and can be scaled as the business grows.

💡 Real-Time Feedback: Utilizing tools like AI for real-time feedback during sales calls can significantly improve performance and help in identifying areas for improvement.

💡 Focus on Fun: Success, according to Simon, is defined by having fun. Designing your day around activities that bring joy and fulfilment is key to achieving success.

BEST MOMENTS

03:38 - 💬 “Nobody loves sales. Nobody loves to be sold. Nobody loves to sell.” - Simon Severino

19:38 - 💬 “It’s more likely software without a community goes belly up. They go belly up all the time, but if they have a community, something is working there.” - Simon Severino

25:22 - 💬 “Resonance sells. So when they see, oh my God, he has three kids, I have also three kids, that's resonance.” - Simon Severino

44:43 - 💬 “Having fun, this is my definition of success.” - Simon Severino

TIMESTAMPED OVERVIEW

00:00 Sales expert Simon Severino shares valuable insights.

04:48 Advising global companies on strategy for 21 years.

06:20 Transition from starting up to establishing sales process.

10:34 Sales delegation challenges and strategy for business owners.

18:34 Community-driven marketing provides reassurance and support.

23:15 Building trust through content and social media.

24:28 Create community by serving and showing up consistently.

27:49 Overcoming fears by being authentic and vulnerable.

33:24 Accountability is essential for success in the community.

35:37 Small group coaching generates high conversion referrals.

39:03 Structure for pipeline review meeting: lists, method, training.

41:22 Ecamm Live, essential apps: Opus 3, AI.

46:27 Effective sales method offers achievable, guaranteed results.

47:28 Free tools are available for download at strategysprints.com.

VALUABLE RESOURCES

🎙 Time tracking and its importance in business operations are discussed in this episode. Dr. Steve Day shares update on their time tracking policies, including the use of new apps and tools such as ManicTime, particularly focusing on the implementation of screenshot tracking. 

Steve explains the reasons behind this shift, citing both negative instances of time manipulation and the positive impact on productivity and efficiency. 

The episode also delves into the importance of transparent communication with employees about the purpose and benefits of time tracking to maintain trust and productivity within the team.

KEY TAKEAWAYS

💡 Time tracking can be a valuable tool for businesses to optimise efficiency, productivity, and workload delegation.

💡 Implementing time-tracking software with screenshot capabilities can provide valuable evidence in case of disciplinary issues or security concerns.

💡 It is important to communicate openly with employees about the reasons for implementing time tracking and how it benefits both the company and the individual.

💡 Using time-tracking software can help identify areas for improvement, optimise processes, and increase overall productivity.

💡 Transparency and clear communication about the purpose of time tracking can help build trust and improve relationships within the team.

BEST MOMENTS

00:18 - 💬 “There has been a slight shift in my thinking around tracking time.”

06:13 - 💬 “This was a game changer for me, I could now go back to an entire day, an entire week’s worth of work and pretty accurately to the minute track exactly what I’d been doing.”

17:18 - 💬 “If somebody is honest, if somebody would track their time honestly anyway, if they have no intention of dragging things out, they're going to work hard, they're going to be productive, they're going to get work done in the time that they're being paid to work.”

TIMESTAMPED OVERVIEW

00:00 Podcast discusses updated time tracking policies.

03:09 Negative incident of a staff member manipulating timekeeping.

08:34 Tracks time and activities across all devices.

09:35 Track time and optimise tasks for efficiency.

13:12 Reviewing tasks, building trust, and eliminating distrust.

17:47 Measure productivity and improve it with tracking.

20:14 Employee exodus following company software deployment.

VALUABLE RESOURCES

🎙 Dr. Steve Day explores the misconception that systems stifle creativity. He discusses how, when implemented correctly, systems can enhance productivity and creativity within a business. 

Steve provides examples of how systems can streamline task processes and emphasises the importance of balancing structure with the creative freedom to maximise team members' potential and effectively achieve business goals. 

Through real-life examples and personal experiences, Steve highlights the significance of implementing systems to support and empower individuals in their roles, ultimately leading to a more productive and successful business environment.

KEY TAKEAWAYS

💡 Systems can enhance creativity and productivity when done right.

💡 Systems can provide structure and guidelines for creatives to work within, ensuring consistency and brand alignment.

💡 Systems can support experts in their field by handling administrative tasks, allowing them to focus on their expertise.

💡 Automation and systems can streamline processes and improve efficiency in tasks like sales follow-ups and course production.

💡 Standardizing processes through systems can lead to a better client experience and higher-quality products and services.

BEST MOMENTS

12:37 - 💬 “So put some systems, put some admin support in, and now you've got a team that is actually much more productive.”

12:52 - 💬 “The team working together is actually much more productive than each individual working on their own in a silo.”

19:50 - 💬 “The more systemised it is, the more chance you've got of reaching your goal, which is obviously to summit the mountain.”

22:44 - 💬 “Systems are not only able to increase and enhance creativity, but they are essential for getting the best, the most value out of your creatives and people who, in your business, are experts in their own field.”

TIMESTAMPED OVERVIEW

00:00 Explaining the importance of brand guidelines for creativity.

03:41 Graphic designers must know the software and collaborate.

10:11 Automate sales tasks to relieve salesperson's admin.

12:22 Teamwork leads to greater productivity and success.

15:00 System supports role, enhances creativity, and standardisation.

21:40 Experts need guidelines for standardised, consistent results.

22:50 Encouragement to share, review, and have fun.

VALUABLE RESOURCES

🎙 In this episode of the “Systemize Your Success” Podcast, Dr. Steve Day delves into artificial intelligence and its impact on administrative staff. 

He discusses the importance of leveraging AI tools like ChatGPT to increase productivity and stay competitive in the marketplace.

Steve shares his insights on how AI can revolutionise content creation, social media management, and brainstorming processes within a business. He emphasises the need for staff to embrace AI technology to enhance their skill sets and remain valuable in the workplace. 

KEY TAKEAWAYS

💡 AI Technology is Essential: Encouraging staff to utilise AI technology is crucial for increasing productivity and staying competitive in the marketplace.

💡 Skill Development: Providing training and opportunities for staff to become proficient in AI technologies can make them more valuable in the workplace.

💡 Efficiency and Productivity: AI tools like ChatGPT can significantly increase work output and save time in content creation and social media management tasks.

💡 Maintaining Loyalty: Investing in staff training and skill development can help retain loyal employees who contribute to a positive team dynamic.

💡 Long-Term Business Success: Embracing AI technology and upskilling staff can lead to short-term benefits for the business and ensure long-term competitiveness in the market.

BEST MOMENTS

02:29 - 💬 “If our staff aren't utilising the best in technology right now, then A, we're missing out massively on increased productivity that it can actually give them.”

10:00 - 💬 “If we don't do this, if we don't force our staff almost, or encourage or empower them to utilise the vessels, they will get unskilled in a new era.”

10:34 - 💬 “I want to spend time now encouraging my staff and giving them opportunities, training, and time to skill themselves up and become even more productive.”

11:40 - 💬 “I am encouraging my staff every day to start using AI more, to start understanding prompt engineering, and to start actually using it.”

TIMESTAMPED OVERVIEW

00:00 Embrace AI for increased productivity and security.

04:26 Staff use AI for social media replies.

08:30 Encourage staff to use AI for benefits.

11:10 Encourage staff to use AI for content.

VALUABLE RESOURCES

🎙 This episode delves into the power of the mind and how our beliefs and conditioning influence our behaviours and, ultimately, our success in business and life. 

Drawing from his background in neurology and psychiatry, Steve discusses the importance of changing our beliefs to achieve our goals. He emphasises the role of creating systems in business to free up time and increase efficiency. 

Through personal experiences and insights from coaching programs, Steve explores the impact of mindset on business success and offers practical advice on overcoming pre-programmed fears and doubts to achieve desired outcomes.

KEY TAKEAWAYS

💡 The mind is a powerful tool, and our beliefs play a significant role in our success.

💡 Building a systemised business requires changing fundamental behaviours and emotions.

💡 Success in business is influenced by internal wiring and past experiences.

💡 Belief in the outcome and trust in the process are crucial for success.

💡 Role models and success stories can inspire belief and confidence in achieving goals.

BEST MOMENTS

00:00 - 💬 “The mind is such a powerful tool, and yet many of us live in the belief that we are in control of our thoughts and our emotions and that most of the decisions we make are conscious ones, and that is why we are or are not successful.”

03:37 - 💬 “We all get used to feeling certain ways, and we get used to having those emotions sort of living and swimming around in us on a daily basis.” 

16:08 - 💬 “Our behaviours, our reactions, our actions are largely influenced by our internal wiring.”

34:47 - 💬 “The more things we can put into place to create a vision of certainty, of belief, then it is much more likely that it will positively affect the way we react and act and our emotions in response to stimuli throughout the process of going through it.” 

TIMESTAMPED OVERVIEW

00:00 Exploring mindset in business and life growth.

04:10 Defaulting to familiar state, even detrimental, busy.

07:53 Doubts and fears impact future success negatively.

12:24 Unconscious brain rewiring impacts conscious thoughts and actions.

14:46 Past experiences influence our behaviours.

17:36 Brain growth, business success, overcome preconceptions.

23:27 Lack of money can delay creating efficient systems.

26:06 Understanding, beliefs, and success in business conflicts.

30:31 Coaching success linked to referrals and trust.

33:42 Fear affects actions, beliefs, and emotions. Seek certainty for a positive impact on responses.

36:16 Encourages engagement and offers deeper insights and resources. 

VALUABLE RESOURCES