Systemize Your Success Podcast

🎙 In this episode of the Systemize Your Success podcast, I had the pleasure of speaking with Amrit Dhaliwal, the CEO and founder of Walfinch, a thriving home care franchise in the UK. Amrit's journey from running restaurants to revolutionising the home care industry is nothing short of inspiring. 

We delved into the intricacies of the franchise model, discussing how it allows for scalability and impact, particularly in the vital sector of elderly care. Amrit shared his personal motivations, rooted in his cultural background and experiences with family care, which drive his passion for improving the home care landscape. We also explored his innovative approach to promoting well-being among older adults through initiatives like the “Time to Thrive” program. 

This conversation not only highlighted the importance of systems in business but also emphasised the profound impact that thoughtful care can have on individuals and communities. If you're looking for insights on franchising or how to create a meaningful business, this episode is packed with valuable takeaways.

KEY TAKEAWAYS

💡 Franchise Model Benefits: The franchise model allows for scalability and replicability, enabling business owners to create a system that others can follow, leading to greater impact and financial freedom.

💡 Personal Motivation: A strong personal connection to the home care industry, influenced by family background and experiences, drives the commitment to improve and redefine home care services.

💡 Time to Thrive Initiative: The “Time to Thrive” concept emphasises that ageing should be about thriving rather than merely surviving, promoting wellness and active living for older adults through community engagement and fitness programs.

💡 Success Through Systems: Establishing efficient systems is crucial for business success. By providing a tested framework, franchisees can focus on execution rather than reinventing the wheel, leading to quicker growth and stability.

💡 Impact on Lives: The franchise model not only transforms the lives of franchisees by providing financial independence but also positively affects the lives of care workers and clients, creating a ripple effect of change in the community.

BEST MOMENTS

00:12 - 💬 “The idea of building a business so systemised and so well documented that anybody could run it, that absolutely fascinates me.” — Steve Day

05:04 - 💬 “I needed to invest the next 20 years of my life fixing that, rebranding it, and redefining homecare.” — Amrit Dhaliwal

19:16 - 💬 “My life is filled into my business but in a really positive way. So I've always been quite active and interested in things like well-being and longevity.” — Amrit Dhaliwal

34:44 - 💬 “I think success to me is really here is my 90-day goal, one-year goal, three-year goal, ten-year goal, and have I reached it? And it doesn't necessarily have to be financial. Those goals might be, you know, how much time I'm spending at home and doing bath time with my kids. It's really about what is important to you. To understand whether you're successful, you need to have an aim in the first place.” — Amrit Dhaliwal

TIMESTAMPED OVERVIEW

00:00 Franchise Inspiration and Insights

03:54 Journey to Domiciliary Care Franchise

09:54 “Embracing the Franchise Model”

12:17 “Crucial Early Business Growth Steps”

16:27 Franchising: A Path to Brand Growth

19:42 “Time to Thrive: Redefining Aging”

22:53 Rebranding Aging and Home Care

26:24 Exploring Franchise Business Models

33:00 Calendar & AI Tools Essentials

34:05 Efficient Time Management Insights

VALUABLE RESOURCES

🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Brandon Leibowitz, the founder of SEO Optimizers, who shared his extensive knowledge on search engine optimisation (SEO). 

With over 18 years of experience, Brandon provided invaluable insights into how small business owners can increase their online visibility without spending a dime on ads. We delved into the importance of keyword research, the critical role of backlinks, and how to create content that not only attracts traffic but also converts visitors into clients. 

I learned so much about the nuances of SEO, and I believe you will, too. If you're looking to enhance your online presence and drive more organic traffic to your business, this episode is a must-listen!

KEY TAKEAWAYS

💡 Importance of Keyword Research: Before creating content, it's crucial to conduct keyword research to identify which terms will drive the most traffic. Small changes in keywords can significantly impact search volume and visibility.

💡 Backlinks are Essential: Building quality backlinks is vital for SEO success. In fact, Google uses backlinks as a trust signal, and without them, a website is unlikely to rank well. Quality is more important than quantity when it comes to backlinks.

💡 SEO Takes Time: SEO is a long-term strategy that requires patience. Results may take several months to materialise, especially for new websites or those without existing backlinks. For this reason, consistency and ongoing effort are key to achieving and maintaining good rankings.

💡 Holistic Approach to SEO: Effective SEO involves optimising not just the website but also other platforms like YouTube and social media. Additionally, a comprehensive strategy aims to secure multiple listings on the first page of search results to increase visibility.

💡 Focus on Conversion: While increasing traffic is essential, the ultimate goal is to convert that traffic into leads or sales. Therefore, a well-optimized website should have clear calls to action and trust signals to encourage visitors to take the next step.

BEST MOMENTS

00:01 - 💬 “What would it feel like to have an ever-increasing amount of people coming towards your business without paying for a single ad?” — Steve Day

01:44 - 💬 “SEO is one of those subjects which, as a small business owner, we all know we should be doing it.” — Steve Day 

04:07 - 💬 “SEO stands for Search Engine Optimization. And that means ranking websites on search engines.” — Brandon Leibowitz

10:55 - 💬 “Biggest mistake is backlinks. Not building backlinks, not knowing what backlinks are, or building the wrong type of backlinks. Because without backlinks, it's not possible to rank on Google. Google's whole algorithm is based on backlinks.” — Brandon Leibowitz

18:43 - 💬 “If your website's new or doesn't have much authority, Google's not gonna really rank you. Even if you do the best keyword research and make the best article, you have to kind of give it that nudge to get Google to rank you.” — Brandon Leibowitz

38:02 - 💬 “Success just means being able to do things that you want and helping people out.”  — Brandon Leibowitz

TIMESTAMPED OVERVIEW

00:00 SEO Mastery with Brandon Leibowitz

05:58 Keyword Research's Impact on Traffic

09:16 Boost Visibility with Google Keyword Planner

12:12 Backlink Quality Over Quantity

16:33 Unique SEO Strategies for Websites

18:22 Optimizing SEO Beyond Keywords

22:45 Evaluating Website Backlink Quality

25:32 Website Optimization Audit Inquiry

28:29 “SEO: Content Isn't Enough”

31:07 Improving Website User Experience

35:50 Skipping Sponsored Google Results

37:21 Tech Reliance: Love-Hate Relationship

VALUABLE RESOURCES

🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Frank Sondors, the CEO of Salesforge, an innovative AI-driven sales tool designed to help small business owners like us streamline our sales processes and generate qualified leads. 

We delved into the challenges of building a sales funnel without the resources of a large team or budget. Frank shared his insights from over a decade in sales, including the importance of leveraging automation and AI to enhance outreach efforts. He emphasised the need for personalised communication in today's competitive landscape and discussed the four pillars of successful email outreach. 

If you're looking to improve your sales strategy and create a more consistent flow of leads, this episode is packed with valuable information and actionable tips that can help you scale your business effectively.

KEY TAKEAWAYS

💡 Challenges in Sales Outreach: Small business owners face significant difficulties in building a sales funnel filled with qualified leads due to limited resources, including budget constraints, lack of sales teams, and time limitations for outreach efforts.

💡 Importance of AI in Sales: AI-driven tools, like Salesforge, can automate outreach and lead nurturing processes, allowing business owners to focus on higher-level tasks while improving the efficiency of lead generation.

💡 Building in Public: Sharing the journey of building a business publicly can attract ideal customers and create a following. Additionally, by consistently discussing pain points and solutions, founders can establish authority and increase engagement with potential clients.

💡 Four Pillars of Successful Email Outreach: Effective email outreach relies on four key pillars: infrastructure (using secondary domains to protect primary domains), high deliverability software, personalised and relevant email content, and finally, accurate targeting of the right audience.

💡 Integrated Marketing Approach: To maximise visibility and engagement, businesses should therefore adopt an integrated marketing strategy that spans multiple platforms. Moreover, this approach increases the likelihood of conversion by ensuring potential customers encounter the brand across various channels.

BEST MOMENTS

00:01 - 💬 “Building a sales funnel full of qualified, quality leads is massively challenging for small business owners.” — Steve Day

05:57 - 💬 “The ability to acquire new customers and the ability to acquire new dollars in the organisation is becoming more expensive over time due to inflation and a bunch of other things, due to more competition, essentially, and so on and so forth.” — Frank Sondors

18:00 - 💬 “The best way to figure out attribution, whether something works or doesn't, is just to ask a very simple question in the sign-up form: where do you hear about us?” — Frank Sondors

26:04 - 💬 “People buy from people at the end of the day, and they put a lot more trust into the team that's behind that software.” — Frank Sondors

28:37 - 💬 “If your competition is very weak in particular areas of the business on the presence on maintain or something else, capitalise on that.” — Frank Sondors

TIMESTAMPED OVERVIEW

00:00 AI-Driven Sales Funnel Strategies

04:52 “Optimizing Sales Team Effectiveness”

07:42 Discovering Your 'Why'

10:43 AI for Full Cycle Sales Automation

15:44 Maximize Presence Across Platforms

17:27 Tracking Business Marketing Attribution

20:29 Sales Strategies: Referrals to Salesforge

25:40 “People Buy from Teams”

26:57 “Communicating Your Unique Founder Journey”

30:52 Building In Public: Pros and Cons

34:25 Autonomous Lead Generation via Email & LinkedIn

38:00 Email Strategy: Pillars and Challenges

41:37 Avoid Non-Personalized Emails

44:18 Sales Timing and Market Readiness

47:01 Optimizing Email Strategy for SMBs

51:24 “Seeking Automation Champion for Business”

52:57 Automating Business Processes Quickly

57:40 “Success Through Consistent Processes”

LINKS TO CONNECT WITH THE GUEST

🎙 In this episode of the Systemize Your Success podcast, I had the pleasure of speaking with Scott Burgmeyer, the founder of BecomeMore Group. We delved into the challenges that many entrepreneurs face when it comes to leadership, self-awareness, and building effective teams. 

Scott shared invaluable insights on cultivating emotional intelligence and creating a positive organisational culture that drives productivity and success. We explored the importance of understanding not just the numbers and goals but also the feelings and motivations behind them. 

This conversation was a reminder that authentic leadership is about continuous growth and our impact on those around us. I hope you find as much value in our discussion as I did!

KEY TAKEAWAYS

💡 Self-Awareness and Emotional Intelligence: Understanding oneself and recognising how one's actions impact others is crucial for effective leadership. However, many leaders overestimate their self-awareness, hindering their ability to connect with and motivate their teams.

💡 Qualitative Goals Over Quantitative Metrics: When setting goals, it's essential to focus on qualitative aspects, such as feelings and experiences, rather than just numerical targets. This approach helps create a more meaningful and sustainable path to success.

💡 Flexibility in Leadership: Effective leaders must adapt their communication styles to meet the needs of different team members. Additionally, recognising individual differences in personality and motivation can enhance productivity and engagement.

💡 Hiring for Fit: A leader's most important decision is hiring the right people. A strong alignment in values (heart), skills (briefcase), and behavioural traits (head) significantly increase the likelihood of a successful hire.

💡 Continuous Personal Growth: Leaders should prioritise their development to avoid limiting their organisation's potential. Likewise, regularly reflecting on personal growth and seeking opportunities for improvement is essential for effective leadership.

BEST MOMENTS

00:01 - 💬 “I don't think any of us are born as naturally brilliant business leaders, and I think, in fact, many of us find it incredibly challenging.” — Steve Day

06:33 - 💬 “The reality is our experience says, you know what, 97% of people are really doing the best job they can.” — Scott Burgmeyer

08:12 - 💬 “Over the past eighteen months, I've realised that what I help people do and what I want to help people do is to create the feelings inside themselves today that they're proud of.” — Steve Day

08:54 - 💬 “The end result isn't a number, it isn't a thing. Because if that's all you're chasing, then you'll never get there because your goalpost is always gonna move. The further along you get towards that number, the further away it's gonna get.” — Steve Day

34:32 - 💬 “The most important decision you make is who you hire.” — Scott Burgmeyer

37:05 - 💬 “The organisation can really only grow as far as the leader can. So if you're not growing yourself, levelling yourself up, you are at some point going to limit the organisation.” — Scott Burgmeyer

42:49 - 💬 “One of our successes is what's the impact or legacy that we're leaving? Did we really make an impact on our clients in a positive way?” — Scott Burgmeyer

TIMESTAMPED OVERVIEW

00:00 Becoming Better Business Leaders

04:13 Guidance for Uncertain Business Goals

07:59 Feel Success From Within

11:13 “Solutions-First Culture: Failing Forward”

15:01 Questioning Solutions and Decisions

20:15 “Eight Personas of Thoughtless Action”

24:08 Self-Awareness: Illusion vs. Reality

27:32 Empathy Enhances Workplace Productivity

29:01 Personalized Interviewing Boosts Candidate Success

33:20 Mutual Commitment Job Offer Discussion

38:00 Prioritizing Personal and Professional Growth

39:15 Self-Discovery Journey Through Coaching

43:00 Defining Success: Legacy and Family

LINKS TO CONNECT WITH THE GUEST

🎙 Join me in this episode of the Systemize Your Success podcast, where I had the pleasure of speaking with Steven Lai, an expert in using video to enhance sales for small businesses. As someone who has been utilising video in my own business for years, I was still blown away by the innovative strategies Steven shared. 

We delved into how video can streamline communication, improve customer service, and even personalise outreach in ways that traditional methods simply can't match. Steven provided real-life examples that highlighted the effectiveness of video in the sales process, from initial outreach to follow-up after a call. 

His insights on leveraging video for marketing and building genuine connections resonated deeply with me, and I hope they inspire you as much as they did me.

KEY TAKEAWAYS

💡 Utilizing Video for Communication: Video can enhance communication in small businesses by making interactions more personal and engaging. Simple video messages can replace lengthy emails, allowing quicker and clearer communication.

💡Personalization in Customer Service: Using video to respond to frequently asked questions can significantly improve customer service. Businesses can create a memorable experience that stands out from standard text replies by addressing customers directly and personally.

💡Video in Outbound Sales: Incorporating video messages in outbound sales efforts can increase engagement. Personalised video outreach is more likely to capture attention compared to traditional text-based messages, making it easier to connect with potential clients.

💡Engagement During Live Calls: Keeping video on during sales calls is crucial for building rapport and trust. Engaging with clients visually helps maintain attention and fosters a more interactive and compelling conversation.

💡Content Creation and Social Selling: Regularly sharing video content on social media can establish authority and build relationships with potential clients. Authentic, unpolished videos can resonate more with audiences, making it easier to connect and attract the right customers.

BEST MOMENTS

05:08 - 💬 “If you speak it out, people like me who can't type for toffee, you can speak it much faster than you can definitely type.” - Steven Lai

08:52 - 💬 “You know what the FAQs are because you have to FAQ them all the time. So now you just record a video answer for your FAQ. So now you've got your FAQs, but in a video content vault.” - Steven Lai

20:53 - 💬 “Would you click a link from someone you didn't know, or would you click a link of a visual thumbnail of a person saying this is what I want to get in contact with you?” - Steven Lai

39:43 - 💬 “At the moment, everybody's leaning into technology to make everything so polished, so perfect; go against the grain and just be yourself. Being less perfect, less polished, but keeping it real and keeping it raw.” - Steven Lai

42:28 - 💬 “Video can be put into AI now, and you can create blog posts from it- real genuine thought leadership, but using AI to create something more digestible.” - Steve Day

TIMESTAMPED OVERVIEW

00:00 “Boost Sales with Video”

05:49 Personalized Email Response Strategy

07:52 Video Pitching and FAQ Automation

10:33 “Outbound Strategies for Business Owners”

15:25 “LinkedIn: Your Networking Tool”

17:29 Evolving Sales Techniques

20:23 “Eye-Catching Podcast Invite Strategy”

25:44 “Impactful Video Messaging Over Text”

28:33 Video Call Engagement Strategies

32:31 “Video On: Crucial for Engagement”

34:19 “AI Bot Enhances Meeting Efficiency”

37:32 Digital Due Diligence: Trust & Preference

40:55 Video Preference Reveals Ideal Customers

LINKS TO CONNECT WITH THE GUEST