“I love what credit unions stand for. I think we continue to provide relevancy and value to communities and our members.” - Cisco Malpartida SmithThank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Cisco Malpartida Smith, Managing Director of Strategic Advisory at SRM. We discuss the future of credit unions and the strategic thinking that is needed to keep the movement strong, and Cisco shares the story of how his career began in a remarkable way, starting a student-run credit union while serving as student body president in college. He touches upon how that experience set him on a path that would eventually lead to CEO roles, strategic leadership positions, and advising institutions across the country!In our conversation, Cisco walks us through the work that he does today helping credit unions solve complex strategic problems, especially when it comes to growth. One of the biggest challenges that he covers is the rising average age of credit union members. Cisco explains why this causes financial pressure, with older members typically saving more and borrowing less. He also explains a strategy that he has spent decades refining—connecting credit unions with colleges and universities to reach the next generation of members.As we wrap up the episode, Cisco reveals a huge leadership influence on him, what he thinks about maintaining balance between career, family, and community service, and so much more! Perhaps most importantly, he shares an incredibly powerful strategy that has shaped his thinking: the idea of creating meaningful differentiation so that credit unions aren’t simply competing in the same crowded marketplace as everyone else. I hope that you enjoy my conversation with Cisco Malpartida Smith!Find the full show notes on cuinsight.com.Connect with Cisco:Cisco Malpartida Smith, Managing Director of Strategic Advisory at SRMsrmcorp.com Cisco: LinkedInSRM: LinkedIn | Facebook | YouTube | XBook mentioned: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne