Podcasting for Consultants

Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast. 

The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

• Where are podcasts distributed? (2:06)
• Should you include video in your podcast? (4:39)
• Leveraging your guests audience and network (8:48)
• Why promoting on social media is mainly for visibility (9:39)
• Where to find more podcast listeners (12:07)

Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.

In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.

Listen to this episode and learn about:

• What are episode descriptions?
• Reformatting your podcast into other mediums
• Why is this important for your podcast?
• Breakdown of podcast show notes

The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. 

In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.

Listen to this episode and learn about:

• Tools to record your own voice
• Platforms for recording remote interviews
• Different audio editing tools
• Media hosting for your podcast

Mentioned on this episode:

If you're starting a podcast, you might be wondering what equipment is needed to create your show. 

In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.

Listen to this episode and learn about:

• What microphone should you get?
• Audio accessories to consider
• Headphones or earphones?
• Audio interfaces for home set ups

Equipment mentioned on the show: