E81 - The Personalisation Advantage in the Age of AI - Podcast with Mark Abraham
Welcome to the podcast that explores the evolving landscape of change management, leadership, and transformation. In today’s episode, I’m thrilled to be joined by Mark Abraham, Managing Director at Boston Consulting Group (BCG) and author of the bestselling HBR book, Personalized: Customer Strategy in the Age of AI. With over 20 years of experience, Mark has worked closely with global CEOs, CMOs, and CXOs, helping them tackle complex business challenges and deliver breakthrough 1:1 customer e...