Almond Journey

Mallvinder Kahal joins the Journey to share some of his unique experiences as an almond grower, processor and handler. Kahal is based in Madera County where he farms and started Atlas Almonds in 2020. Since returning to his family’s farm in 2015, he has expanded the operation and built Atlas Almonds from scratch.

“I think maybe that's the big gap. Really connecting the farmer to the wholesale market to talk about the love and the story that goes into the almonds. I think that's the component that we haven't quite fully mined out yet.” - Mallvinder Kahal

In Today’s episode:

• Meet Mallvinder Kahal, an almond grower and founder of Atlas Almonds
• Discover Kahal’s journey in the almond industry and the unique perspective he has holding multiple roles within the supply chain
• Explore how almond market changes have impacted his operation and relationship with other producers

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Lee Erickson joined the Journey to discuss his almond story and experiences buying and building a fertilizer company. We also talk about his industry involvement and lessons learned while working with family in his multi-generational ventures. Erickson is the managing partner of TEP, Inc. and a partner in Erickson Farms, which produces almonds, grapes, olives, pistachios and prunes on about 3,000 acres in Madera, California. He also serves on the board of directors of the Central California Almond Growers Association and is the vice chair of the Almond Board of California’s Global Communications Committee.  

“I own the company, but we also farm. So I know exactly what growers are going through…Watch what you're getting. Make sure what you're spending your money on is making you money. Especially right now, we're all tightening our belts.” - Lee Erickson 

In Today’s episode:  

• Meet Lee Erickson, almond grower and entrepreneur, who sits down with the Almond Board’s Taylor Hillman and podcast host Tim Hammerich.  
• Discover the lessons and insights Erickson has gleaned from buying and building a fertilizer company 
• Explore the dynamics of working in a multigenerational family business 
• Understand the rewards and responsibilities of getting involved on boards and committees 

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. 

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices. 

California almonds are making waves in China’s healthy snacking revolution, thanks to a dynamic partnership with Tmall — the country’s largest e-commerce platform. By leveraging the power of key opinion leaders (KOLs) and live-streamed shopping events, the Almond Board of California has driven almond awareness and sales to new heights. But the strategy is evolving, it’s no longer just about selling almonds, but also about inspiring innovation and shaping the future of almond products in China.  

With Tmall’s deep data insights, the Almond Board is helping Chinese brands discover new ways to use almonds, from beauty snacks and functional beverages to bakery items and savory treats. The launch of an almond innovation white paper has provided manufacturers with a roadmap for product development, motivating the industry to reimagine almonds as a versatile, premium ingredient. Discover how California almonds are positioned at the heart of China’s next generation of healthy products. 

Kabir Tumber joined the Journey to discuss his background in economics and retail, and how that informs him in his current role in supply chain strategy at Blue Diamond Growers. Tumber grew up on a family farm in Yuba City where his family grew peaches, walnuts and prunes. After earning a bachelor’s and master's in economics from UC Davis, he worked as a consultant at the intersection of agriculture, water and economics.

“I think the best transfer of knowledge is amongst the grower community. Hearing from those early adopters of, ‘Hey, this is my experience, and this is why I continue to do it.’ That's what I try to support or help facilitate in my role.” - Kabir Tumber

In Today’s episode:

• Meet Kabir Tumber, the senior manager of membership development and sustainable agriculture at Blue Diamond Growers
• Discover the many macro and micro trends that are taken into account to determine what products are the best fit for grocery shelves and consumers
• Explore the nuance of incorporating sustainability not only into farming practices but into marketing opportunities

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.