<description>&lt;p&gt;Today I&amp;#39;m joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that&amp;#39;s part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

The Drip

Brian Landau

Don't Just Make an Appearance

DEC 6, 202213 MIN
The Drip

Don't Just Make an Appearance

DEC 6, 202213 MIN

Description

Today I'm joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that's part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.