<description>&lt;p&gt;James O&amp;#39;Brien is the President of Custom, which is Digiday&amp;#39;s in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.&lt;/p&gt;</description>

The Drip

Brian Landau

Tactics are Where Action and Value Exist

FEB 14, 202321 MIN
The Drip

Tactics are Where Action and Value Exist

FEB 14, 202321 MIN

Description

James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.