Host – Teresa Mitchell, CFP [email protected] my 20 years in the industry, I have had over a thousand conversations with women who have not felt they have reached their financial potential – usually in the areas of investing and subsequent financial security. I have found the key to moving forward from the image of bag lady to empowered lady is having a different kind of conversation with women than they usually experience with a financial advisor. It is about focusing more deeply on what matters in terms of family, community and life purpose. Approaching the conversation with compassion and a goal of honest, authentic connection creates a sense of trust that makes financial education and taking investment action not only possible but desirable.To that end I left my longtime wealth management firm and am launching a personal financial coaching platform -- LADY MONEY, LLC. It is intended to help women achieve a sense of financial wellbeing around investing for retirement that imparts peace of mind and ultimately leads to financial security.Resources – Financial Issues – https://www.gobankingrates.com/money/financial-planning/financial-issues-only-women-face/Financial Disempowerment – https://www.ubs.com/us/en/wealth-management/specialized-advice/women-and-finances.htmlhttps://www.nerdwallet.com/article/investing/survey-less-than-half-of-women-in-u-s-invest-in-the-stock-marketLack of Confidence --https://www.ally.com/do-it-right/money/money-opportunities-and-challenges-that-females-face/https://www.td.com/us/en/investing/insights/womenomics/Money Beliefs –https://s3.amazonaws.com/kajabi-storefronts-production/sites/88071/themes/1463604/downloads/fkKzwXp4TnikniUdVLl8_How_clients_money_scripts_predict_their_financial_behaviors-_Journal_of_Financial_Planning-_2012.pdf