How can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland &amp; Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch of their strategy, the nation’s data-led initiatives to reputation monitoring, and how they’re strengthening their values through positive actions.&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>