Walls & Ceilings 'If Walls Could Talk'

In an exciting conversation with Walls & Ceilings’ Group Publisher Jill Bloom, Legal Insights Expert Trent Cotney breaks down the recent surge in I-9 audits targeting roofing contractors and shares essential guidance for reducing risk.

Walls & Ceilings is proud to announced that Western Partitions Inc. has been named its "2025 Contractor of the Year." From their roots in Wilsonville, Ore., to an expansive footprint across 11 offices nationwide, WPI continues to set the benchmark for excellence, resilience, and leadership in the wall and ceiling industry.

In this “Dear Anna” episode, Art Unlimited CEO Anna Anderson explores how contractors should approach using video in their marketing and advertising strategies to give them the edge against their competition.

Contractors should prioritize carefully evaluating software agreements, preparing for the operational and emotional impacts of business acquisitions, and strengthening fundamentals like cash flow and accounts receivable to navigate a shifting market. Trent Cotney emphasizes that proactive planning, realistic expectations, and strategic decision-making are essential for long-term stability and success in today’s contracting environment.

This episode of If Walls Could Talk features W&C Editor John Wyatt and Tom Harris of Tom Harris PUR Consulting as they demystify one of the most misunderstood aspects of insulation—air barriers—and explain their role in energy efficiency and building performance. They break down how air barriers are tested, how spray foam products qualify, and why proper verification and HVAC coordination are essential for achieving tight, code-compliant building envelopes.