<p>London-based customer marketing guru <a href="https://www.linkedin.com/in/dean-lindsay-b01ab817/">Dean Lindsay</a> is laser-focused on putting customers' stories at the forefront of an organisation's loyalty, retention, and growth strategies - and with great success. Having first forayed into customer service twelve years ago, Dean's passion for listening to the customer to ensure a business is on the right path has evolved from creating loyalty campaigns to leading organisations' complete marketing strategies.</p> <p>In this Advisor Insights interview with Advisory Board Centre’s Founder and CEO, <a href="https://www.linkedin.com/in/louise-broekman/">Louise Broekman</a>, Dean discusses how his enthusiasm to stay on the pulse of improving business performance has seen customer advisory boards become a crucial element to his profession. With several boards under his belt now for various organisations, Dean has mastered how to maintain the independence of members and a fit-for-purpose focus, which is akin to our own best practice methodology.</p>