<description>&lt;p&gt;A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Watch this episode and learn:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How to adopt an Account-based mindset beyond traditional campaigns&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Ways to strengthen alignment between Sales and Marketing teams&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Strategies to identify and prioritize high-value target accounts&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical tips for driving measurable ABM results&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;
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A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:<ul><li>How to adopt an Account-based mindset beyond traditional campaigns</li><li>Ways to strengthen alignment between Sales and Marketing teams</li><li>Strategies to identify and prioritize high-value target accounts</li><li>Practical tips for driving measurable ABM results</li></ul>

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82. ABM: An Account-based Mindset

82. ABM: An Account-based Mindset

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