<description>&lt;p&gt;Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Watch this episode and learn:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How to protect and grow your top 20% accounts&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why ABM is a revenue multiplier for resilience, retention, and expansion&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How to measure ABM success beyond pipeline with metrics that CROs value&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
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Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath.  Watch this episode and learn:<ul><li>How to protect and grow your top 20% accounts</li><li>Why ABM is a revenue multiplier for resilience, retention, and expansion</li><li>What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS</li><li>How to measure ABM success beyond pipeline with metrics that CROs value</li></ul>

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83. ABM: Beyond the Campaign

83. ABM: Beyond the Campaign

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