<p>We often talk about things being emergent in business, strategy, and life at large.&nbsp;</p><br><p>The problem is, emergence can be kind of a pain to wrap your head around. And we were wondering: what if the starting point is what's NOT emergent? Does that help clarify what IS emergent?</p><br><p>So we sat down in the garden and chatted it through.&nbsp;</p><br><p>We landed on the discipline of conversion rate optimisation as an example of a business area where an understanding of emergence (and its opposite, if you could call it that) is fundamental to success or failure.</p><br><p>Our conclusion was that it was indeed a helpful conversation, but we want to know – what do you think?</p><br><p><strong>Linky goodness:</strong></p><p><br></p><ul><li>Andrew Anderson's website: <a href="https://testingdiscipline.com/" rel="noopener noreferrer" target="_blank">https://testingdiscipline.com/</a></li><li>Andrew Anderson's story about Comic Sans: <a href="https://cxl.com/blog/organizational-push-back/" rel="noopener noreferrer" target="_blank">https://cxl.com/blog/organizational-push-back/</a></li><li>Dave Snowden and Cynefin: <a href="https://cynefin.io/wiki/Cynefin" rel="noopener noreferrer" target="_blank">https://cynefin.io/wiki/Cynefin</a></li><li>Signals, Stories, Options: <a href="https://triggerstrategy.substack.com/p/signals-stories-options" rel="noopener noreferrer" target="_blank">https://triggerstrategy.substack.com/p/signals-stories-options</a></li><li>Pivot Triggers: card <a href="https://www.dropbox.com/scl/fi/4oxu5ykaxbr3x89waqa0e/Signals-Pivot-Triggers-Front.png?rlkey=1ncfrrle0nll4doa5t0vrfxah&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/a0ie2u52uxy73monu2uug/Signals-Pivot-Triggers-Back.png?rlkey=owolual5ebzhtl7jf4wnoth3j&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a></li><li>Multiverse Mapping: card <a href="https://www.dropbox.com/scl/fi/01qcj7ajnx3xsicpfpvgb/Focus-Multiverse-Map-Front.png?rlkey=q1f8qjnb9f0t7v3msplncxg39&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/schmd3i1orgg477vge3ru/Focus-Multiverse-Map-Back.png?rlkey=35br472gr81v6qx4ygbggyv43&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a> </li><li>Tom's Pip Decks card deck, Innovation Tactics: <a href="https://pipdecks.com/products/innovation-tactics" rel="noopener noreferrer" target="_blank">https://pipdecks.com/products/innovation-tactics</a></li><li>Master Multiverse Mapping (online course): <a href="https://multiversemapping.com/" rel="noopener noreferrer" target="_blank">https://multiversemapping.com/</a></li><li>Episode 39 about Bounded Applicability <a href="https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9306" rel="noopener noreferrer" target="_blank">https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9306</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>