<p>While sipping homegrown bay leaf tea, we explore how road signs, surprises, and deliberate confusion can unlock better thinking.</p><br><p>From missing signs under railway bridges to the tangled journey of Google Glass, we trace how aporia — the ancient art of being productively confused — can help you build faster, align better, and see the hidden struggles that are gonna derail your projects.</p><p><br></p><ul><li>Why some signs <em>should</em> disappear to make things flow better</li><li>How "productive confusion" can trigger better decision making</li><li>What Google Glass, magic roundabouts, and fast food kitchens have in common</li><li>How to rapid prototype a billion-dollar product... with clay and wire</li><li>The curse of "pseudolignment" and how to catch it before it wrecks your team</li><li>The Align-o-matic: an emerging tool to help you spot hidden assumptions early</li></ul><p><br></p><p>Linky goodness:</p><p><br></p><ul><li>Magic Roundabout (Swindon, UK): <a href="https://en.wikipedia.org/wiki/Magic_Roundabout_(Swindon)" rel="noopener noreferrer" target="_blank">https://en.wikipedia.org/wiki/Magic_Roundabout_(Swindon)</a></li><li>"A symphony of efficiency, not a waste of motion" from <em>The Founder</em>: <a href="https://youtu.be/F-7cjdtrQ9Y?si=3eyzPlVq71Ws-R8o" rel="noopener noreferrer" target="_blank">https://youtu.be/F-7cjdtrQ9Y?si=3eyzPlVq71Ws-R8o</a></li><li>Tom Chi rapid prototyping: <a href="https://youtu.be/d5_h1VuwD6g?si=h29WjP8xvX3vxPak" rel="noopener noreferrer" target="_blank">https://youtu.be/d5_h1VuwD6g?si=h29WjP8xvX3vxPak</a></li><li>Rory Sutherland on defensive decision-making: <a href="https://fs.blog/defensive-decision-making/" rel="noopener noreferrer" target="_blank">https://fs.blog/defensive-decision-making/</a></li><li>Zeigarnik Effect: <a href="https://en.wikipedia.org/wiki/Zeigarnik_effect" rel="noopener noreferrer" target="_blank">https://en.wikipedia.org/wiki/Zeigarnik_effect</a></li><li>We may have confused Zeigarnik with Ovsiankina: <a href="https://en.wikipedia.org/wiki/Ovsiankina_effect" rel="noopener noreferrer" target="_blank">https://en.wikipedia.org/wiki/Ovsiankina_effect</a></li></ul><p><br></p><p>Innovation Tactics cards we mentioned:</p><p><br></p><ul><li>Language Market Fit: <a href="https://www.dropbox.com/scl/fi/zelznlek8ku7raa3pc5qa/Probe-Language-Market-Fit-Front.png?rlkey=4k4p5wyt4x0uez44poke6ul27&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/909uclxq14ufc3ujh3kiw/Probe-Language-Market-Fit-Back.png?rlkey=771zii3atfc0svmuqs2jm4iue&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a></li><li>Solve for Distribution: <a href="https://www.dropbox.com/scl/fi/f4a1i1qvf8kritc0birp2/Focus-Solve-For-Distribution-Front.png?rlkey=qfndcbralbziylzj0hkfgf4v0&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/40drbzxvy9c4zpuf8q523/Focus-Solve-For-Distribution-Back.png?rlkey=1dka88ysgqcix5x8v4dkivzv7&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a></li><li>Hard Test Easy Life: <a href="https://www.dropbox.com/scl/fi/vb132xwouquf2jv4gki1e/Focus-Hard-Test-Easy-Life-Front.png?rlkey=u12celwjdjpaklg8rde80cclq&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/tiusaohzvb0seewjsqayd/Focus-Hard-Test-Easy-Life-Back.png?rlkey=hpggmxu6h6l73s8ybb5l7008k&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a></li><li>Time Machine: <a href="https://www.dropbox.com/scl/fi/03evnhpo3wtwup1y1zlcb/Focus-Time-Machine-Front.png?rlkey=1plr4omyivvlvpr1a0fu763a8&amp;dl=0" rel="noopener noreferrer" target="_blank">front</a> | <a href="https://www.dropbox.com/scl/fi/c6b55ps7w39dtaye1j3m0/Focus-Time-Machine-Back.png?rlkey=klnhfhwqgm6z6dvbd30uuvdbj&amp;dl=0" rel="noopener noreferrer" target="_blank">back</a></li></ul><p><br></p><p>Get your copy of Innovation Tactics: https://pipdecks.com/products/innovation-tactics</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>